There are activities that keep a business alive day to day, and activities that decide whether it exists in five years, and Chris Vicente separates the two into matched lists. He compares the first kind to food and water, the things you cannot skip, and treats the second as the ones everybody postpones.
That framing runs through the practical posts. Creating something to publish every day sits in the first list. Setting boundaries so people cannot take what you have not offered sits in the second, and he calls those deal breakers.
The personal posts are better than the category suggests. He proposed to his wife a second time and wrote about why. He started a home fitness programme and logged day one honestly. He wrote a straightforward obituary for a salesman he admired.
Twenty one posts. Read the two activity lists together, in order, before you plan a week. They will change what you put in the diary and what you take out of it.