How To Attract Prospects With A Drop Card
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
What Is A Drop Card?
A Drop card is very similar to a business card. They are designed mainly for marketing as a novelty. A Drop card can be placed anywhere and people will pick them up, or they can even be given out as coupons, promotions etc.
Have you ever been given cash money at the bank or found a hundred dollar bill on the ground? With a drop card, you can re-create that feeling of receiving a fresh, crisp dollar bill for anyone. Whether you want to promote your business or fool your friends, using a drop card can help you meet your objectives.
How can I use a drop card?
They are easy to use. Just drop them or place them in high traffic areas. Someone WILL pick it up! I’ve used them at gas pumps, left them lay on counter tops, etc. There are many ways you can use a drop card to draw attention.
- Place them in newspapers
- Put them in the change slot for self checkouts
- Drop one in the back parking lot
- Use them at the airport
- Use them at the mall
- A library, placed in self help, small business type books
- A book store placed in self help, small business type of books
These are just a few examples to get you thinking of places you could use a drop card to promote a business advertisement. There are many other places and situations to use these. Waitresses like big tips, so when you leave a nice tip, throw one of these in there too.
What else can I do with a drop card?
A drop card is perfect for promoting events and generating interest. You can easily customize your drop cards to suit your business. On the back side, there is space for your own creation which you design online. there is an easy to use online editor that makes it simple to design your drop card with custom text and images.
As will all marketing methods, you cannot rely on just on source for your leads. Marketing with a drop card is just one other simple method to add to your marketing strategy. It’s cheap and it can be a lot of fun to watch how people react when they see them laying on the ground.
Here is how well they work. I was walking into the bank one day and decided to drop one not far from the front door of the bank. I walked in, made my transaction and proceeded to leave. I walked outside and got excited because I saw money laying on the ground. Oops, it was just my own drop card…LOL!
You can find the drop card here.
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