5 Must Have Blogging Tips

Stacey Kaufman Oct 9, 2012 · 2 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Only 16% of visitors will read your post word-by-word (from Jakob Nielsen). In a world that is so quick to scan and then move on, these blogging tips will make your visitors stick around? The truth is you have got to add value and give your readers fresh perspective. Here are some tips to help you make your blog posts worth reading.

Must Have Blogging Tips

#1 – Create an Engaging Title and opening line. You can have the best content in a blog post but with out a title that engages readers it will never be read. The same can be said for your opening line, this will set the tone for your post and either keep readers engaged or send them clicking onto something else. In today’s world readers attention span is so short you’ve got to draw them into your post quickly. The time you spend being creative with your title and first line will be well worth it.

#2 – Write for your readers and approach every topic from the perspective of your audience. Think about your topic from their perspective, what questions would they ask? Use that answer as a way to start and then share your experience and help them.

#3 – Clearly define the topic of your blog. Being clear in your topic alone will help your writing flow better and therefore easier for your readers to follow and stay engaged. This is one of the most important blogging tips. This tip will help you define a clear topic will also help you with keyword selection and the overall SEO on your post.

#4 – Offer Expert Tips with easy to follow instructions. These tips do not necessarily need to be blogging tips but something that your readers want to know. Readers want knowledge they can use immediately so offer them helpful advice that they can put in to action right away. Your readers want to come away from your blog having learned something.

#5 – Be Visual – You want to add value with each post you write but too often when a reader sees too much text it appears overwhelming to read so they skip it. Break up your copy with images or even “highlights” from the text to keep your readers attention.

I hope you have found these blogging tips helpful.

Happy Blogging,

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