How to Best Work Your Small Business Internet Marketing
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Small business internet marketing is not about building a website and “they will come”. They will only come after you get into the habit of working on your website constantly.
Important Tips for Small Business Internet Marketing
1. First your internet site must feature keywords.
If you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up. Here is where long tail keywords come in, which are essentially phrases that someone will put into a browser, as an example “leather shoes”.
So, if you have leather shoes as a keyword you are going to be somewhere in the result. Long tail keywords are crucial in getting found on the internet and Google offers a keyword tool that you can use for free to find these often-used phrases.
By entering the phrase “pink stilettos” Google will tell you how many searches there was during the past month for that phrase, both globally and in the States. If you need to conduct much more detailed keyphrase analysis there are several other programs you can get. Whichever tool you select you will have to pay close attention to the results it returns and pick which keywords you will be targeting for your articles.
If a keyword returns around five thousand searches a month domestically, that is a perfect number. Then, whether you use local or world search numbers depends on the product you’re promoting. You need to be on the first page of the SERPs and it’ll take lots of endurance and tough work to get there but that’s where the money is.
Google likes web sites that are regularly updated and contain relevant content. So, get into the practice of writing at least a 5 hundred word article every day or two, which is keyword-rich.
Use your keywords within the initial few words of your opening paragraph and again in the closing paragraph. Depending on the length of the article, use the phrase 2 times more. If you are employing advertising through Google Adwords, this may also help Google to serve more targeted advertising to your internet site.
2. Then there are backlinks.
These are the curse of any website owner. There’s no easy method to get around building good applicable back-links. Do not ever consider buying back links from a link farm. Google knows all about them and will pay little attention to them and can even penalize you for them. There are no WordPress plug-ins for building backlinks, only ones that get you backlinks thru “do follow” blogs.
3. Article marketing is a great way to implement keywords and gain back links as most article directory sites allow you to have at least one link out to your internet site.
So again, you will have to be prepared to submit helpful and important articles, either directly to an article marketing site, or to many through a “hub” that may distribute your articles to several sites for you. This doesn’t cost lots and could be a time-saving way of doing it.
These 3 systems are a good basic foundation for beginning your small business internet marketing campaign. They will help you gain valuable promotion, exposure and increased business. Of course there are additional steps you will need to take once you get into the swing of it. You must start somewhere, though.
Enjoy the Journey!
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