Using Mobile Marketing To Improve Your Business’s Visibility
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Have you used mobile marketing before? Have you created your own personal marketing plan? If so, are you absolutely confident in it, or could it stand a few improvements? Are you reaching the largest potential audience with your marketing efforts? Are you confident that you’re making the best of your mobile marketing plan? If you get stuck when considering these questions, it’s time to read this article.
Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. Make sure your messages will be effective over all platforms. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. The KISS principle is in full effect in mobile marketing.
Try putting quizzes and trivia into your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.
A/B testing can be a great starting place when developing a mobile friendly website. Testing is important in the mobile world, just as it is in any other environment. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. The results will show you which version you should choose to develop further.
Think about making a mobile application geared to your product. Apps are easy for customers to download and use, and they allow you to advertise promotions or specials. To make your brand more recognizable you need a good presence on the ground, as well. The prices of apps can vary wildly, so consult a professional if you want to develop one yourself.
It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Lots of people check their email using their phones. You should format your emails with this in mind.
Standalone mobile platforms need to have home bases if they are to succeed. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. It is unwise to build an entire enterprise solely on a mobile platform.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
To Your Success,
Dr. Spencer Rollins