Why marketers must use Google Analytics
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Marketing is the action of promoting or selling products or services. In current business scenario, it is very important to track the performance of your marketing campaigns, especially online marketing campaigns.
If a marketer does not know what he/she is doing it can lead to chaos. A good marketer should know what is working and what is not working. Otherwise it is all assumption and highly risky.
More than 2.4 billion people use the internet all over the world. Internet is an integral part of the marketing efforts of many businesses worldwide. They use social media, websites, blogs, etc.
Google Analytics is an excellent tracking tool. It enables you to have absolutely control over your online marketing efforts. You can know what is working and what is not quickly.
The tool makes it possible for you to measure your advertising ROI. Another major advantage of this amazing tool is that it is absolutely free. There is a general misconception that Google Analytics is complex. Really it is simple and easy to understand.
You need to visit the link http://www.google.com/analytics/ and follow instructions step by step. You need to sign up first. After doing so, you will need to setup your account.
In order to setup your account, you need the account name, website address and time zone. After that you will be provided with a tracking code. This needs to be put on your website. Instructions are very clear. The beauty of the tool is that it allows you to set up your own dashboard.
Google Analytics enables you to know who is visiting your website. You can see your visitors’ geographic location and know the frequency of their visits. The tool makes it possible to identify the devices and browsers people are using to visit your website.
Google Analytics is a great tool to identify the sources of your traffic. You will know how people got to your website (through search engines or were referred by other websites). With the help of the tool you can find the keywords people are using to reach your website.
This information will help you to rework on the keywords by including more of those keywords which people are using. However care should be taken not to make excessive use of one keyword.
Google Analytics makes it possible for you to identify the content that is liked by your visitors. You will be able to see what pages attract visitors and what pages do not. With this information, you can rework on the content of the website and focus on creating what your visitors like to read.
Google Analytics helps budding entrepreneurs to set goals for their website. You can set up goals (like registrations, sales, etc) and measure the performance against those goals. People who use their website to sell can get information like revenue, order value, etc.
With the kind of information that the tool provides, it becomes easy for you to analyze the performance of your marketing campaigns. With this tool, you will be able to take your business to the next level.
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