How to generate high quality leads

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

In today’s technology-driven, highly competitive global marketplace, lack of high quality leads is the top issue faced by businesses all over the world. The main reason for this is that many businesses do not have efficient lead-generation systems in place.

A good lead generation system should require minimum manual efforts. It should include details like the name of the person or business, address, phone number, email address and the product or service the person is interested in.

While setting up your lead generating system, it is important to remember the 80/20 rule. You should always target the customers who give you 80 percent of your business.

You should always be proactive with your leads. Many businesses invest huge amount of time and money to get new leads, but they fail to follow up. If you do not attend to your leads, they may end up contacting your competitors.

The quickest way to grow your business is to target your top customers with a personalized direct mail or email. This approach has the potential to double your revenues in one year.

You top customers buy the most of what you offer. It definitely makes sense to keep in touch with them at least once a month. The first letter or email should be dedicated to introducing yourself, with an offer that they would find difficult to refuse. Keep sending some thing valuable, like free tips, etc, every month.

You may consider purchasing leads from a reputed lead broker or lead company. Another option is to buy leads from search engines. Attract targeted traffic to your business website landing page with PPC programs like Google AdWords.

These programs place your website in front of people who are actively searching for what you are trying to sell. However these programs need financial discipline. Otherwise you will lose money.

Advertisement is a great and proven way to motivate people to buy from you. According to studies, nearly 50 percent of all purchasing is motivated by advertising.

In order to run an advertising campaign that brings you a high ROI, you need to place your advertisements in publications that your target customer reads. It is a good idea to place inexpensive advertisements in email newsletters and websites that your target customer reads.

Remember to include call to action in your advertisements. You should ask your reader or viewer to contact you for help to buy. You should always have a follow-up system in place.

In a print ad you headline makes a huge difference. It should be compelling. You need to covey the biggest benefit of your product or service in your headline. It is a good idea to include hard-to-refuse offer in your advertisement.

Successful businesses all over the world make the most of referral marketing. According to a survey, nearly 70 percent of internet users visit new websites through referrals.

Another advantage of referral marketing is that it is inexpensive. You need to work on creating proactive referral systems. For instance, you may consider offering your customers an incentive in return for their referrals.

The above-mentioned guidelines will help you to generate high quality leads with high conversion rates.

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