6 Ways to Become More Engaging: Improve Your Social Media

6 Ways to Become More Engaging: Improve Your Social Media

#1. Get Personal With Twitter

Get creative by using video to connect on Twitter.  You can use Twitter Vsnap to send personalized videos. Vsnap is a tool that allows you to record a video message with a maximum length of 60 seconds. Use it to send a personal video message to a follower on Twitter.

Making these short video messages personable is easy. Look at your target’s Twitter bio to see if something interesting jumps out and use this to craft your message. Or say thanks to someone who shared your content or became a new follower. Answer a question someone has about your company.

Businesses have already found several creative uses for Twitter’s Vine app, which allows you to take 6-second video clips.  These short videos can be fun to watch and encourage viewers to connect with you further.

Your Vine videos don’t have to only be about your products. Here are some other uses your company might want to consider to connect with your audience:

• An upcoming Hangout or webinar
• Individual Vine videos for different teams
• Encouraging customers to Vine about your business

 #2: Use Google+ to Create Valuable Conversations

Get active in the right Google+ Communities. Google+ Pages are able to take part in Google+ Communities like any other user: Pages can create, join, moderate and participate.

Chances are there’s already a Community that fits your company’s industry.  Join the discussion, if not, make a new Community and invite others to join.

To learn more about Google+ Communities, check out this article from Mike Delgado.

Use Google+ Hangouts.

With Google+ Hangouts, your Page can start a video chat with up to nine people. This is a great opportunity to connect with your audience.

#3: Participate in LinkedIn Groups

LinkedIn Company Pages can feature up to three groups on their page in an effort to have more people join the group(s).

Much like Google+ Communities, participating in LinkedIn Groups is another opportunity to join the discussion in your company’s industry and answer questions. As an added bonus, more professionals in your field will see your company.

This is a great opportunity for you to get more visibility for your business and to interact with people who may be interested in your products and services.

#4: Use Pinterest to Invite Others to Pin on Your Boards

(some of my boards

Your company’s Pinterest boards don’t have to be limited to just company pins. Collaborate with other users to give your account a more personal feel.

To invite other Pinterest users to pin to a specific board, go to the board and click Edit. Next to “Who can pin?” type the users’ names or their email addresses (Note: in order to invite someone, you must be following at least one of that user’s boards.) Click Save Changes.

Once the invited users accept your invitation, they’ll be able to pin to the shared board. However, you can always remove the user and remove their pins. Moreover, invited users cannot change a board’s title or description.

Pinterest is just as much a community as any other social network. So remember to make the time to interact with other users by commenting on and rejoining their pins. While you’re at it, follow users’ boards that fit your company’s industry so you have a fresh stream of related content every time you login.

#5: Don’t Forget to Engage on Foursquare

Use Foursquare to leave tips.

I personally haven’t begun using  it yet but I plan on adding it to the social media arsenal at some point.  It’s kind of cool!

When a Foursquare user visits a location page, they’ll also see tips from other users.

If your company has a location (or multiple locations) on Foursquare, leave tips at your own locations to show users the personable side of your company. These can be simple, or perhaps even offer an inside joke.

Leaving tips at other businesses in your area provides a way to offer your authority on your industry. Best of all, Foursquare users get insightful tips and tricks.

#6: Get Creative With Your Hashtag on Instagram

Creating a hashtag and encouraging users to submit their photos is a smart way to stand out and be personable on Instagram.

The NBC News Instagram account recently asked users to tag their winter storm photos with the hashtag #NBCNewsPics. After the weekend passed, they chose four of their favorite user-submitted photos and featured the photos as a single image. In the description, they gave credit by including each user’s Instagram username.

So Come On – Be More Engaging And Try These Tips for More People-to-People Interaction…

We know it builds trust.

Best of Luck!

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