Video Marketing Advice To Help Your Business Grow

Richard & Rebecca Penfold Jan 6, 2013 · 4 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Internet videos provide a great advertising medium. Thankfully, it’s very easy to obtain a video camera, shoot your video, and upload it onto the Internet. Because there are faster Internet connections now, it’s not hard to share a video. If you’d like to get into video marketing, here are a few tips you need to know.

Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. An FAQs page on your website is a smart move, but making a video is an even smarter one. This provides them with options when receiving information.

Most people will not want to watch videos that are more than 20 minutes long. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.

TIP! A video is a useful supplemental resource that can provide greater detail and clarity for users of your products. Demonstrations are particularly effective at getting people to become confident in products.

There are plenty of people that use the Internet on a mobile device, so you must remember this when creating videos. These screens aren’t that big, so it’s best not to use small print or things that are difficult to see. Your mobile users will appreciate that you kept them in mind.

If you want to spend money on your video marketing campaign, you should pay to have your videos featured on sites your audience is likely to visit. Stay away from sites that feature pop up ads. Use surveys to find out which sites your customers visit regularly.

Production Value

Focus on a certain topic and choose a descriptive title filled with keywords. Relevant, interesting titles will attract viewers. This is the best way to keep them interested. Make up catchy and creative names for each of your videos.

TIP! Teach the topics that you know. You won’t be giving out your secrets, but you can share some behind the scenes stuff.

A big mistake in video marketing is to get caught up in production value. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.

Video marketing gives you a way to keep in contact with your audience. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. If possible, offer a prize or incentive to customers whose questions were used in the clip.

Watermarking your video content is a smart business decision. This is a good way to avoid stolen videos. Usually the logo is put in the upper or lower right hand corner, and is inconspicuous. You don’t want it to be a distraction to the viewer.

Do you keep getting the same questions about your products or business? If so, you can use videos to answer some of these questions. A brief video showing a particular process or describing how the product functions may give customers some confidence about what you are trying to sell them.

TIP! When you understand video marketing and wish to use advanced techniques, try thinking about a monthly or weekly podcast. Over the past few years, podcasts have exploded in popularity.

Consider creating an instructional video. Don’t leave anything out when making it, however. Viewers don’t like it when they start watching something, only to be told that they have to go elsewhere for the “rest of the story”. When you offer a useful service, people will seek out your company.

While your first video might not work, don’t give up. Read the comments, particularly the criticisms, and use that information in subsequent videos. You’ll need to practice your editing skills, as well as talking to your audience on video, in order to improve your video marketing results.

Rekindle the interest of viewers by cutting long videos into several shorter ones. Instead of releasing one long video, share smaller segments on a weekly basis to keep your audience interested.

You can bond with your audience through video marketing. Request that clients ask you questions then respond in video form. Those who have their questions asked should get a coupon or other reward.

TIP! Do not make your video look like an advertisement. If all of your videos are little more than sales pitches, audiences will lose interest fast.

While YouTube is a good place to start, it is not the only video site out there. While YouTube is certainly a valuable part of your overall strategy, it is also wise to post videos in other locations likely to attract the customer base you want. See if customers would be willing to complete surveys as a way to measure their interest in videos.

Now that you know a little more about video marketing, you should be comfortable with starting your marketing campaign. Just be sure to use what you have learned in this article, and apply it to your campaign. The results will be astounding!

Though you may think there is not much to learn about
, this could not be further from the truth. Fortunately, the information in this article provided a great starting point. Use the ideas presented here to continue forward on your journey to success.