Email Marketing: The Number One Internet Success Skill
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
If you don’t know how to craft a kick-butt email, your success online will be solely linked to your email marketing campaigns.
Email marketing is the number one most important skill for success online.
Most people may disagree.
They may say driving traffic. They may say converting sales. They may say anything number of things, but here is the kicker.
What will you do once you have a list?
Not everyone will buy what you believe in on the first try. I’ve heard it takes an opportunity to be flashed in front of a prospect 7 times before they buy. Why is that?
Well, here’s a quick story.
You walk into a club…the place is bumping and everyone is looking like they came to impress.
The women are wearing their most expensive (sometimes it’s not that expensive) outfit and the fellas have on their best odiferous cologne.
As you walk into the club, you start to glance around the club, thinking about…
Who am I gonna talk to?
All of a sudden you see someone, maybe they’re dancing…
…maybe they’re hugging the wall, and as you approach them, you’re thinking about what to say.
Is my hair right? Does my breathe smell fresh and clean? Am I sexy enough?
You approach them and the first thing that comes out your mouth is…
So you wanna come back to my place?
WRONG!!!
This is what a lot of people do in email marketing. The instant someone steps onto their email list, they slam them with offer after offer after offer.
The alternative would be to give them an idea of who you are because your email marketing campaign should be smooth and fluid…
…as if you’re talking to a friend. Not as if you’re a salesman, trying to make a buck.
Don’t get me wrong, I have been there many times myself. Practically BEGGING people to buy from me. I would send email after email trying to figure out what people wanted, but to no avail.
And then I got plugged into the right people who told me WHY I wasn’t succeeding. All of a sudden is was like a light bulb, exploded in my head. If I knew how to do email marketing to the best of my ability, I could get almost anyone to buy because I could get people to know I have value to give to them…
…this should be you attitude as an email marketer.
This should be the mission behind your email marketing. Not to ask them to buy from you on the first try…
…but to get them to buy from you for life.
This is how the cost per value (CPV) goes up over the lifetime of your lead (or buyer). When you have leads that buy from you, they will KEEP buying from you as long as you are leading them in the right direction.
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