Driving Traffic for Maximum Lead Generation Success
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Including 5 basic strategies
every marketer worth his salt should be using
Success on the Web is a function of driving traffic to your site and sales lead generation. So today I’ll review five strategies to help you drive traffic and get leads more effectively—because while Roman soldiers may have been paid in salt, us Internet marketers prefer dollars, euros and yen!
Spice up your marketing by maximizing these strategies
So I invite you to evaluate your Internet marketing against these five basic strategies. Then use whichever of them you are not making the most of now, to drive more traffic to your blog, site or offer…
1. Blogging for leads:
Blogging itself is a great way to get endless search engine traffic from which you can generate leads. It’s one of the 3 pillars of online business sanity, discussed in my previous post.
Unlike paid traffic, a well-written blog post continues to drive free traffic, month after month. However, making this strategy work requires effort and diligence.
To get your posts to rank highly, you’ll need to season them with the exact keywords your audience is searching on, and promote them using search engine marketing techniques.
Blogging for leads, as opposed to blogging just for the hell of it, is quite a skill to have. I believe you’ll discover the best place to learn it, and how to make money from it, by clicking here.
2. Paid traffic:
Sale of the Century!
Paying for traffic can be scary. You can loose money fast if you don’t do it right! It’s also the quickest way to get visitors to your site. You can have a queue of rowdy buyers within minutes of launching your ad!
There are several flavors to choose from when it comes to paid traffic. And depending upon your business model some are sweeter than others!
For example… probably the most well known platform is Google Adwords. However, they can be complete sour pusses if they don’t like your business—especially home business, so tread carefully!
Besides, there are several other platforms that may be more to your taste, while being cheaper and more effective.
Some of these include Facebook Ads, Plenty of Fish, Bing PPC, and a number of new PPV (pay per view) ad platforms, such as Traffic Vance, Lead Impact, Direct CPV and others.
Some networks will let you get started driving traffic for as little as five bucks, and in the case of PPV, it can deliver a click for less than a couple of cents!
If you’re going to be successful with paid traffic I recommend you get some training, and read the warning in my post: 7 Tips to Help You Generate Legions of Leads Through Pay Per Click Advertising.
3. Video marketing:
Think of YouTube as a search engine, because that’s exactly what it is… it’s a search engine that delivers its results through video.
YouTube alone gets over 3 billion video views per day. And though it’s the best known of all the video sharing platforms, there are many more besides. Together that’s a lot of traffic that you should be capitalizing on!
A keyword-optimized video performs much the same lead generation function as a keyword-optimized blog post. Upload it to YouTube, link it back to your blog and wait for the free leads to roll in!
Plus, in this day and age when the average person has the attention span of an ADHD gnat on Prozac, video can be more fruitful than the written word, when trying to reach him.
Video marketing is one of the cheapest ways of driving traffic and lead generation available. It’s also one of the easiest ways, especially if you are grammatically challenged like me. 
So, pull out your smart phone, point it yourself, hit record, and begin your TV career right now!
4. Guest blogging and solo ads:
Vast numbers of blogs are thirsty for original content. So here’s a strategy to capitalize on a host blog in your target market. If you can pen it a decent article and you have something useful to say, it will happily publish you as a guest writer.
As a courtesy for your efforts you’ll get access to all the blog’s readers, and a link to your site in return.
Guest blogging is a great way to generate leads that costs you nothing more than a bit of skull sweat! By contrast, driving traffic
A solo ad provider will email your advert to its list of subscribers for a fee, and guarantee you a certain number of clicks for your dollars.
5. Social media:
Facebook, YouTube, Twitter… Google+, LinkedIn and Pinterest… all told there are somewhere over 4,000 social networks, with millions of potential punters… oops… I mean, friends.
These online hangouts are equivalent to a place where friends, professional groups, or people with specific interests might meet for a coffee. They can be effective places to find new customers or a complete time sink waste.
I’ll be honest, I’m no expert in social media marketing. Just realize it’s not like direct response marketing. You can’t stomp into someone’s inner circle and shout, “Hey! Buy my stuff!”
You have to become a trusted member of the group! Give great value, provide solutions to problems, and before long you’ll develop a following who will be happy to buy from you.
Blog… tell others… make money
My Internet marketing buddies in the Empower Network have a very simple mantra: blog… tell others… make money. This is the exact formula in my five strategies above.
However, the advantages of implementing these strategies within the Empower Network are…
* You get my leadership to help you achieve your financial goals…
** You get a blog with the extra authority of a site that as of today is the 201st most trafficked site in the U.S.A, and the 541st in the entire world!
*** You get all the tech stuff, the set up stuff, and the other hard to do stuff, like landing pages and sales presentations by master salespeople, all done for you…
**** PLUS, you get 100% resell rights to the Empower Network products and keep 100% of the income…
***** AND, you get it all for as little as 25 bucks!
Check it out here. You’ll be driving traffic and become a lead generation expert in no time!
Cheers,
~ Rob Napier