Keywords? What are the Right Ones?

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Keyword Research

Keyword research is all over the internet and is one of the most important aspects of getting people to your sites and getting indexed in the search engines. It can be time consuming but is well worth it in the long run. Here you will find out some great ways to do some keyword research and the right ways to put keywords into your content.

 Don’t Do

Some mistakes most people make is either not using the right keywords, enough keywords, too many keywords or not using them in the right way. It’s important to know how to use keywords to get indexed in the search engines and not get lost in the thousands of pages on the web or getting penalized for using them in the wrong way. You want to find a keyword that is relevant to your site or product and research that word to find out how much traffic it gets, how much competition it has, and the commerciality of it.

 Get Them Right

So get your keywords right. You need to make sure your selected keywords are relevant to your site and products meeting your marketing criteria. Use words that are more specific to your site and not too general. For example: if you are promoting cosmetics, your keyword shouldn’t be cosmetics. The word is too general and can mean several things. Pin it down to the exact meaning of your page. If you want people to know about the benefits of a certain lipstick, then focus on keywords to match it, like benefits of XXX brand of lipstick, or Best liquid foundation. Make sure they are relevant and exact to what you are trying to say in your content body. Remember that most searches for keyword contain 3 words or more, so focus on three or more word phrases.

 The Best Way

Keyword Research: the best way to research your keywords is by using a keyword too such as Google keyword tool, or a paid keyword search tool such as Market Samurai. If you Google either one of these you will find them in the search results. Google will give you the monthly searches and the competition. Market Samurai will give you pretty much all the information you will need on a particular keyword. So the point is to find a keyword with a good amount of searches but a low amount of competition. If your keywords have low competition then it should be a good keyword for you to work with.

Using The Keyword

Using That Keyword: Once you find a good keyword, you then need to use it properly. First you should have that keyword in your URL. Some search engines, especially Google look highly on sites with the searched keyword or keywords in their URL. You should use it in your header tags, title tags, keyword tags, and the body of your content. Don’t over use keywords though, 2 to 3 keywords in your tags are enough and make sure the keywords you use are also used in your text body. In the first 100 words you should use about 2 to 3 keywords and another 2 to 3 in the rest of the content body. Remember, don’t over use keywords, search engines could see this as spamming. Make sure your content body is firstly written for the reader and secondly for the search engines. The content should make sense. With all the changes in search engine indexing, too many keywords can hurt your sites standings.