10 Easy Online Sales Tactics

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Give your online sales a shot in the arm with these easy to use online devices.

I heard it said once that Sales is just an exchange of enthusiasm between two people.

Sales Tactics

1.  The web has been called the great equalizer. Online your business can look just as big as you want. Depending on how you design your site, graphics, layout, sales letter etc. you can present yourself in a professional manner. How many people can pull this off in a bricks and mortar situation? Just go for it.

 2.  Never miss the chance to tell people about your site. You should be promoting your website every chance you get. Just send them there and let your site do the selling.

3.  Send out press releases about your site. Newspapers, magazines, local radio stations and even the cable TV stations are always looking for news. Use interesting headlines in your release. Make it newsworthy for them. By making their job of reporting news easier for them you are likely to rewarded by getting your press release published. Now watch the sales roll in.

4.  Advertise your online business in unique ways. Try tee shirts, mugs, pens, postcards you name it. Let your imagination run wild here. The possibilities are endless. Once, at the shopping mall I saw a man walking a small dog with green highlights in his fur and sporting a doggy tee shirt with his website address printed on it. Now that’s different. I’ll bet he actually makes a few sales from his dog. Woof!

5.  Once customers arrive at your site make it easy for them to buy from you. Give them clear ordering instructions. Provide all the information they need to process their order as easily as possible. Make their ordering experience pleasurable and they will buy again and again. the use of an 800 phone number has been proven to bump sales, especially with baby boomers.

6.  Offer extra sales incentives for your customers to buy now. Things like free shipping, over night delivery, free gift cards or wrapping are simple ways to get your customers buying faster. Think of how you like to be treated when buying online. Your customers feel the same way. Un-selling is a great way to make sales.

7.  Create an online magazine or ezine your customers can read. Make it interesting and not too lengthy. Use lots of headlines to create attention. You can put out your ezine weekly, bi-weekly or monthly. Whatever you feel you can do comfortably. If you don’t like writing or haven’t got the time you can hire a copywriter to write it for you. The time and energy you save could be well worth the small cost.

8.   Offer your customers buying incentives for making repeat purchases. Things like free gifts, discounts, points programs will keep them ordering from you.  Again, be creative here. There are many possibilities when it comes to incentives. What a great way to increase your back-end sales.

9.  Have banner ads, order buttons and templates designed to be used on other people’s sites. Let others site owners use your designs in exchange for linking to your site. Banner ads for your site can also be place on other people’s sites or in their Ezines. Many site owners accept banner advertising.

10.  Some of these suggestions may seem like lots of work but you can save tons of time by using promotional software. Things like posting on classified sites, using online search  engine submissions and good content creation on your site can save you time and money.

To your success.

Rick

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