How To Use Social Media To Boost Your Mobile Marketing

richmom Feb 22, 2013 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Most consumers use mobile devices regularly. Examples of such devices include smartphones and tablets.

If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.

Mobile Platform

Your mobile platform should have a concrete home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Don’t base your whole approach on the use of a mobile platform.

Evaluate your message with a usability test. This will ensure your customers are able to properly view and use the content you make available to them. Ask people that you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.

TIP! Watch your competition to get ahead in social marketing. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.

When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Brevity is the crux of mobile marketing communications.

Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. You can include promotional codes within your coupons. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Coupons are a great incentive to attract new customers and to reward loyal customers.

Get people in your store by posting mobile-friendly maps to your site. Such maps let people easily find nearby businesses like yours when they need it.

Mobile marketing messages should be clear and brief. Attention spans are short, so use a short message which includes your company’s name.

Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Dropping friendly reminders like this can keep people from missing your big events.

Mobile Marketing

TIP! Start mobile marketing campaigns with clear, definite goals. Set goals for your mobile campaign right at the start.

Test your mobile marketing campaigns on every platform your readers will be using to view them. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. If there is ever any doubt, remember, it’s easier to make your message shorter and simpler than it is to try and custom-fit them to every type of platform. In mobile marketing, it is important to remember that simpler is better.

Mobile marketing will be a growth industry as long as more mobile devices come online. Very soon the majority of people may have a phones and can, therefore, be effectively reached. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Best of luck to you!

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