Why Video Blog Marketing Helps You Make More Money

richmom Nov 14, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

What does video blog marketing entail? Basically, it is just a way of using online videos in marketing a business or delivering a message. It might appear easy, though you do need to acquire some know-how. Reading this article will help you find out video blog marketing basics.

Video Blog Marketing for Mobile Devices

There are many people who use the Internet through their mobile devices, so you should keep this in mind when making your video. Don’t use tiny print or make small movements that will be difficult to view on this smaller screen. You can keep mobile users on your videos if you tailor them to their needs.

TIP! Keep in mind that YouTube has editing tools available. For example, you have the option to add annotations throughout your videos.

Video blog marketing has to compete with the extremely short attention span of the potential customer. The initial 15 seconds are the make or break period. You should use an unusual perspective or hook to draw them in for the duration of the video.

When you’re working on videos, you must be yourself as well as transparent. People always want you to be honest in a video. You will increase customer loyalty by becoming more than just a business. Your face will also become entwined with the product your customers purchase.

Cameras and Voice Overs in Video Blog Marketing

When you go to any public event, such as trade shows or conventions, take a camera with you. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you are speaking in public, ask someone to record it.

TIP! The first ten seconds of a video are the most important, so do your best to use your time wisely. After you have them focused, they are sure to watch the entire video.

If you are shy, do a voice over. You might be considering videos, but you have been hesitant about making an appearance on screen. Voice overs are a great way to introduce consumers to your product without having to be in the spotlight yourself. You need to just record yourself speaking and then transfer it to a video of your product.

Don’t forget to check out the videos of your competition. As a consumer, decide what works for you, as well as what doesn’t work. Really think about why you reacted to it in the way that you did. Have loved ones check the videos out too. Take this information and develop a video you will be proud of.

Comments in Video Blog Marketing

If you post videos online to market your business, keep tabs on the comments left on the videos. Often times, you are going to have to respond to the comments. Folks might be interested in additional information, and you can gain a lot from what they have to say about the videos. Use this to your advantage.

TIP! Humor is a great tool for creating marketing videos. Boring commercials will drive away customers.

There is no better way to start your “video blog marketing” campaign than to just dive in and make your videos. Test the waters and have fun with it.

In time you will develop a video blog marketing strategy that works for you.

Use the advice here to help you along the way.

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