Email Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Do I need to know about Email Marketing?

When I started looking at setting up an online business, something that kept coming up was Email Marketing.

It seemed everyone that had an online business was in some way or another doing this magical Email Marketing and, if I didn’t do it, I’d be at some disadvantage!

Hmmm… I mean I knew how to e-mail people so was there anymore to it than this?  Did they mean I had to send people, whose e-mail addresses I had, information on my business and products, is that Email Marketing?

Well, after a lot of research

And speaking to people who knew what Email Marketing was and were successfully using it in their business.  I learned that it was pretty similar to what I thought.  I did have to send people e-mails and they did have to be about my business and products…

So, that’s simple then, that’s what Email Marketing is… isn’t it?

Err, well not entirely.  Sending people e-mails about your products and services will help to keep your clients or potential clients interested in what you do but it’s not the be all and end all of Email Marketing.

You do have to have their e-mail address in the first place and getting e-mail addresses from people is not just as simple as getting someone to visit your site.  You need to convince them to leave their e-mail address for you first, so you can send them information.

Then, especially if they’re potential buyers,  you need to get them to remember you, your business and your products and services, above so many other people out there who are also looking for buyers.  You can do this by sending out regular e-mails to your contacts not just a one off, in fact maybe every week or even every day!

Email Marketing is all about keeping regular contact

And providing your contacts with information of value to them  will help you get people to like and, eventually trust you, and will all help to build credibility for your business.  This will also ensure that your business stays in the fore front of their minds so, even if they don’t buy straight away, if you keep sending them updates and offers, they may well do later on.

You can also put a “signature” at the bottom of your e-mails which not only contains your name but your company name, website and contact details.  As your contacts will have colleagues, friends and family who they may forward your e-mail on to, which will spread the word about your company to people who may not have ever heard of you before!

Ah, so that’s Email Marketing?

But that sounds like a whole load of time consuming work doesn’t it?

Well, Email Marketing doesn’t have to be time consuming, in fact you can almost completely automate the whole process of Email Marketing with a clever piece of software called an Autoresponder.

Introducing Aweber

Take a look at Aweber, this is brilliant and so simple to set up and makes Email Marketing a breeze.  Aweber will allow you to put a “opt in” box on your site which is basically a form that will collect all the e-mail addresses of those who “opt in” for more information or updates from you.

It will arrange these into “lists” so you can have an opt in for selling one particular product and another for an unrelated product.  It will also allow you to write many pre written e-mails, save them and then send them to the appropriate list of contacts at what ever time of day you like!  So you can be Email Marketing while your asleep!  How cool is that?

What I’ve described above is only a fraction of what Aweber can do so don’t take my word for it, definitely check it out.

So, do you need to be Email Marketing in your business?  Well, the answer to that is… you’d be a fool not to … wouldn’t you? 

If you’re going to use Empower Network as your blog, you can integrate Aweber into your site in just a touch of a button.  Collecting potential customers for your business or for any products that your promoting… It couldn’t be simpler!

and check out Empower Network as explained by it’s co-founders in the video below

All the best,

PS. Don’t forget to also check out

Aweber

and see how Email Marketing is going to become your best friend!