Free Cone Day Ben and Jerry @ 111 Somerset | Empower
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Free Cone Day at Ben and Jerry’s
Free Cone Day is a worldwide annual tradition organised by Ben and Jerry every year as a way to thank their customers for their support.
This year, Free Cone Day was on April 9. In Singapore, there were seven Ben and Jerry stations spread out all over Singapore – to mark Free Cone Day. These outlets were at Vivocity, The Cathay, Great World City, the Singapore Zoo and the Dempsey, Somerset and Rochester areas.
The previous year, I had gone to the outlet at Cathay for Free Cone Day and I ended up standing for two hours in the queue. So this year, I decided to avoid this particular outlet. Instead, I went to try my luck at the one in Somerset, hoping for a much shorter queuing time.
Going to Somerset
I made my way down to Somerset in the morning and reached there just before noon, not quite knowing whether there would be a long waiting time.
When I got there, I was pleasantly surprised because unlike the Cathay branch, there was hardly any queue here. I had actually been prepared to wait for at least one hour, but it turned out that I was in and out within ten to fifteen minutes.
The Flavours on Offer
There were five flavours available – Chocolate Therapy, Maple Tree Hugger, English Toffee Crunch, Lemon Sorbet and finally, the ever-popular Strawberry Cheesecake. This last flavour brings back pleasant memories because I had eaten this the very first time I experienced the Ben and Jerry Free Cone Day.
This time, I selected the English Toffee Crunch, because I had wanted to taste something different this round. Also, the concept of chocolate-coated toffee bits mixed into vanilla ice cream sounded completely irresistible.
The Ice Cream
With complete relish, I took my first mouthful of ice cream. The combination of vanilla ice cream and chocolate-coated toffee chunks gave a slightly crunchy texture and tasted so yummy. It felt like complete bliss, indulging in the deliciously cool ice cream at midday under the hot tropical sun.
Within minutes, I had devoured it – it was scrumptious.
The queue had been so short that I decided to immediately line up for another ice cream. The waiting time was 20 to 25 minutes the second time round.
This time, I selected the Maple Tree Hugger flavour and it was heavenly. I’m already thinking about next year’s Free Cone Day…
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