Apple Mac
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Apple Mac
What is about the brand of Apple that is so exquiste?
Today my friend was on the hunt for a new Apple Mac.
He had recently had his apple mac laptop die on him after a good few years of faithful service.
He was on the Apple website drooling as he trawled through the pages. As a bit of an old- school PC man, I get a bit annoyed when Apple Mac lovers go on about all the latest updates and upgrades….
But today I realised that that is the power of Apple’s brand.
See my friend is hooked on Apple! Since having an iphone, he soon found himself purchasing the apple macbook, then before he knew it he was syncing everything between the two. Then Apple released the iPad and he found himself desiring one of those too!
I scoffed at him and his newly discovered bondage to Apple until I realised that even I had been drawn in!
There is something about the way Apple Market themselves that not only makes their products so appealing but keeps you hooked for life.
If you’re an Apple user, you will fully appreciate this.
So many people who purchased their first Apple Mac would never go back to anything else?
I had my iPod stolen a few weeks ago. As I went onto the internet to search out a new one, complaining how much it cost, my wife asked me:
“Does it have to be an iPod?”
To which, after giving it some thought, I responded. “Yes, it does!”
Apple Mac
There is something about this brand that they have become associated with excellence.
There is every reason why they should be.
Their products have such an edge. They continue to push the boundaries in modern technology and even when they present an idea that is not new, they do it in such a way that you almost feel no other product could compare anyway!
I even know people who work for Apple. They way they deal with their employees is first class. The crazy thing is, if you work in an Apple Store, people give you Kudos even if you are a shop assistant. No other shop assistant working for any other company would get that type of respect and that is the power that the brand have created.
Going back to my friend. He finally decided after deliberating for ages, what Apple product he was going to buy. He then had the dilemma of deciding if he was going to upgrade it for a few extra hundred pounds.
He complained about the fact that Apple had him where they wanted him. He knew if he bought the cheaper model, he would be forced to buy some of the add-ons. Why? Because he had become dependant on them for his work.
However, he also knew that if he bought all the add-ons, that he “needed”, he would end up paying more than if he just bought the higher spec machine.
Either way it was guaranteed that he would be parting with money that day to remain a loyal customer of Apple!
That is powerful! There is a lot to glean from them!