What is Google Panda?

Patrick O Sullivan Jun 26, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

What is Google Panda?

Panda is the latest update of google search algorithm to display search results. It was first introduced on February 2011 and since then it is still in effect with sequential updates. The purpose of google panda algorithm will help us understand what is google panda and why it has been implemented. Google panda was actually introduced to lower the rank of low quality websites like websites with excessive ads and to give quality websites a higher ranking. Since from it’s implementation it was widely criticized because almost 12% of the webpages on the internet were directly affected for panda algorithm. To help the affected website owners’ google published a webpage building guideline in order to make their webpages associated with the panda algorithm. It was really an important modification for search engine algorithm at that time because many low quality websites were supposed to get high page rank by means of black-hat seo. After the rollout of panda, those websites were punished for implementing black-hat seo rules and has been put into sandbox. But unfortunately some neutral websites also get affected by mistake. Besides panda algorithm used to put emphasis on the date of the webpages which adversely affected some evergreen websites. In the recent version of Panda 3.5 the webpages which were punished by mistakes were unlocked and some new websites which didn’t comply with the google website building guideline were brought under punishment. Google is also trying to bring some new policy for evergreen websites to regain their page rank. In the recent months of the present year 2012 panda has released a series of new versions.

What is Google Panda? – Get Panda Verified

Google Panda was updated with a sophisticated algorithm that puts artificial intelligence at it’s highest limit. In order to get verified with google panda algorithm one must know what is google panda and build their webpages with the standards specified by google web building guidelines. As many has become victim of panda algorithm updates and lost their previous page rank, now it is important for them to bring their website free from excessive ads and at the same time they should implement organic seo for their websites. It will help their webpages get better realization of what is google panda and how to deal with it. In addition to that it is obviously important for a webpage to have informative content. For webpages it is always said that content is king. A webpage with pieces of quality informations can easily be focused in the eye of search engine. Although it is important for a website to have high quality graphics to attract the attention of visitors, but to achieve higher page rank it is obvious for a site to have rich unique textual content. Gaining high page rank within a short time is not a good process. It is wise to gain page rank eventually by means of adding quality content into your website. It is quality content what is counted by google panda algorithm.

What is Google Panda? – Support Team

To get high page rank and better search visibility in search engine some steps should be followed:

Separate out the low quality contents from the ideal ones.
Always use unique content, never use copy-pasted items.
Keep healthy advertising ratio compare to contents, never publish excess affiliate links and ads.
Recognize and keep updated with what is google panda dealing with.
Publish contents related to the website category.

To keep your site updated with what is google panda changing with their latest version; a team of experts is required. For seo purpose it is advised to avoid the black-hat process. It is always said that, “Prevention is better than cure”. It should be kept in mind that over optimization can bring adverse effect for your website. In order to be compatible with updated version of google panda webpages should be built following the rules and regulations of google web building guidelines and at the same time white-hat seo process should be implemented to create sufficient back-link. If you need help for your website to be compatible with google panda updates you can seek help from outsourcing marketplace like oDesk.