What Network Marketing Newbies Constantly Do Wrong
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
When you go to a bookstore and you pick up a training book why do you do it? Because you feel you are going to get value from the material. If you are constantly tuning in to listen to talks from your favorite speaker, buy books from your favorite author, follow the advice from a trusted associate its because you feel and know that you will get value from the material.
… its like having a brand new ad on a billboard by a deserted highway.
It should be the same way in network marketing, online marketing, affiliate marketing etc… When you present your opportunity without first getting the attention and trust of your audience its like having a brand new ad on a billboard by a deserted highway. Offering some sort of value is key to getting noticed and liked by your target audience.
Offer Value To Your Target Audience
OK newbies now you know what to do. Instead of spamming your company link on Facebook, try starting with offering some content with value, humor or insight. Remember no matter what opportunity or company your with, your really in the people/ building relationships business.
If people like you, they’ll tend to have a positive outlook towards you. In time you’ll develop a repoire where your posts and content is welcomed and read often. And as a marketer that’s what you really want; potential customers or business partners to feel that being with you or buying from you will help improve the quality of their own lives.
The net marketing newbies guide to creating valuable content
So how do you go about getting your audiences attention?
Here are 3 ways to get int the minds of your prospects and get their attention:
1.Find a problem that’s bugging them and offer a solution.
This requires doing research and providing resources or if your good at something put it into a marketable format and share it. Examples would be:
- “How to 10 leads a day from Facebook” make a PDF and send it to your email list.
- Interview an industry leader and create an audio series or podcast and broadcast weekly.
- If you use a popular piece of software in your marketing create a video on how to use it and show some shortcuts or tricks for ease of use.
2.Talk about yourself.
Be a real person not just a radio commercial announcer. Talk about things you like, your family or your day. Let people see and get to know you. If your marketing on social networks then don’t forget the “social” aspect of these platforms. Here’s a great article on this topic. Zombies anyone…
3. Share viral content and newsworthy material daily.
This is an extension of number two. Its part of keeping your apperance of an everyday real person. When you do this your going to do it on your platforms.
What I mean by this is when you find something hot and newsworthy (like the recent zombie face eating attack); Share it on your blog or an authority site like your Empower Network blog. If its a viral video that you found on YouTube again add it to your Empower Blog or feature it on a “stage” using Staged.
This way people are still getting their news or keeping up with trending topics, but because it on your platforms…
… they can also learn more about you, your interests and your business.
Click these links for two examples of:
- sharing news on an authority site (my Empower Blog)
- and sharing a YouTube video on Staged
If your unaware of Staged its a place to share videos and get paid for doing so. This adds another possible stream of income to your marketing funnel. For more visit Staged.com.
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