Mobile Marketing: Why It’s A Good Idea

Myoya Joseph Dec 11, 2012 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Mobile marketing can mean many different things. How it is interpreted and integrated into your business plan can be significantly different from how other companies may choose to apply it. Most experts agree that mobile marketing encompasses marketing on mobile phones and other portable devices. This article will give you some tips to make that kind of mobile marketing work for your business.

Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.

To get the results you are looking for, you will need to give your customers an incentive. It’s important to offer incentives with any mobile marketing endeavor. You could offer handy weather alerts or local information they can’t find anywhere else. You can offer coupons to increase the participation of your consumers, increasing the success rate of your campaign.

TIP! Consider including promo codes that offer discounts as a part of your mobile marketing strategy. A discount offer or coupon will encourage people to visit your site and see what you have available.

Emphasize the access to special deals and the potential savings when you are soliciting subscriptions to your mobile marketing campaign. Advertise your deals on a host of different platforms to reach a wider audience. They will be more likely to join your campaign if they are going to benefit. Present your mobile campaign as a great way to have fun and stay informed of special offers.

Give something of value to the correct customer base. When you send a message to anyone outside your group of friends, it’s important to grab their attention. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. If you are targeting a family customer, you could provide a special offer that extends an exclusive benefit to children.

Buy dedicated short codes instead of sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. At some point, your short code will be recognized and people will associate it with your company. It is an affordable way to avoid any potential legal drama later on down the road. Note that you too can get into trouble if any code sharing company decides to abuse the system.

TIP! Make sure the mobile marketing campaign can work on many different phones and operating systems. You have to take all different kinds of devices from random phones into account when developing your strategy.

Mobile Devices

In the same way that you would test advertisements made on your website on various computer browsers, you should also test the mobile ads that you have on different types of mobile devices. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Your website and advertisements may look different, depending on the device that is used. The least you could do is test your campaign on the most popular models.

Have your friends or coworkers test the different elements of your campaign, such as emails or ads. Consider hiring someone to test out your system in order to get an unbiased viewpoint.

TIP! Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.

Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. Put a promotional code on each coupon. These codes can be linked to a mobile Web site with a special tracking code. The use of promotions like coupons help to retain loyal customers and attract new ones.

Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Dropping friendly reminders like this can keep people from missing your big events.

Mobile marketers that are successful take it slowly and go forward to grow. You should operate this way too. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Make use of every tool possible.

TIP! Utilize the dedicated short code. The price tag is higher, but this will help to protect your brand.

Mobile Marketing Campaign

Know what you want to accomplish before starting your mobile marketing campaign. Set definite goals for your mobile marketing campaign. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?

Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. If a question is sent to a mobile user’s cellular device, they are likely to respond. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.

TIP! If your business decides to have a mobile app, be sure that your users will appreciate using it. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.

As you can see, mobile marketing has many different definitions. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. With the information form this article, you’ll get a better idea of what it takes to succeed with mobile marketing for your business.

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