3 Essential Lead Generation Tools
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Lead generation is the foundation of any business. Simply put, if you don’t find people interested in what you have, you’ll go broke. So being skilled at lead generation is not an option. Whether you generate the leads for free or you pay for the leads, you still need to understand the mechanics of lead generation. With this post, I’m going to share the basics of what you need to generate leads online.
Lead Generation Tool #1 – Landing Page / Lead Capture Page
You’ll hear these terms used interchangeably on the internet. A landing page / lead capture page is a web page that has ONE distinct purpose: lead generation. This page contains a form that captures contact information from a visitor in exchange for an offer.
You have to have a way to know who is coming to your site that is interested in what you have to offer. Not everybody that visits your capture page will want what you have. So, the only option they have is to leave. That’s OK.
You only want to talk to people who want to talk to you. If you’re selling snow boots, someone who lives in the tropics probably won’t be interested in talking to you. That’s OK. Someone who lives in or plans to visit Aspen would definitely be interested in you, because it snows there!
A great tool to create your landing page/capture page is Optimize Press. With this software, you can create custom landing/capture pages in minutes! Simply click here to see a demonstration of how Optimize Press will help you create capture pages that convert visitors into leads!
Lead Generation Tool #2 – Compelling Offer
In the sense of Lead Generation, an offer is some sort of content that is intriguing enough to make your visitor want to exchange their email address for access to the content. This content could be a video series, and eBook, webinars, or free consultation. The point is that you have to have something that is going to tempt an online user to give you their email address. People aren’t going to give you their email address simply because you asked for it.
Lead Generation Tool #3 – Call To Action
A call-to-action tells your visitor what you want them to do. This could be text such as ‘Click here’, or your call-to-action may be an image button that says ‘Let Me In’. You want your call-to-action to be clear and inviting. You want to your call to action to be crystal clear for your visitor, so they know EXACTLY what they should do next. While it may seem like common sense to you, it isn’t always common sense for others.
Wow… that sounds like a lot!
Well, it can be. You can choose to do this yourself – which is OK…
OR
you can have it done for you!
How would you like to plug into a system that has your capture page, offer, and call to action already set up for you?
CLICK THE EASY BUTTON!
Keep marching forward,
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