Treat a relationship like a bank account and the sequence becomes obvious: you make deposits for a while before you take anything out, and most people fail because they arrive at somebody's door wanting a withdrawal on the first visit. Mike explains that with more warmth than the analogy suggests.
His best story comes from a boy scout troop with no money, a small shaky shed, and an uncle who opened the leader's manual and worked out how they would sell enough to reach a national gathering. He uses it to make a point about unity that would sound hollow without the shed in it.
The rest covers what multi level marketing actually is without the enthusiasm, why objections usually come from fear rather than information, building a funnel in stages, and syndicating what you write.
Twelve posts. Read the relationship one before your next approach, and the scout story because it is a better piece of writing than the subject usually gets.