MLM Attraction Marketing Revealed: Be The “Chased” Instead Of Chasing Your Prospects

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

MLM attraction marketing is the #1 way to generate targeted leads and sponsor people into your MLM business online… but most network marketers just don’t “get it” (it’s not their fault).

When most people start out in MLM, they often times go after their friends, family, co-workers, associates, the mailman, people in line at the grocery store, their old high school buddies, and everyone else they’ve ever met in their life in hopes of sponsoring them into their business.

At least that’s what my upline told me to do to generate free MLM leads when I got started… and it failed me miserably.

You might be stuck in the same position now that I was back then… chasing your prospects instead of having them chase you… and now you’re here learning more about what this MLM attraction marketing thing is all about. Here’s the difference:

What Is MLM Attraction Marketing?

Wikipedia’s Attraction Marketing Definition: Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.

Most people market by leading with their MLM company’s products, services or business opportunity in the hope that somebody will click through and take a closer look.

MLM attraction marketing begins with value-based content. This is basically content that helps people get what they want (MLM success) like an insightful ebook, a video training course, or anything of value to your target market that helps them learn, achieve goals, and progress in business and life.

Attraction marketing changed the MLM industry landscape greatly over the past few years. Instead of teaching your team to prospect and pitch anyone with a pulse about your MLM business or products… attraction marketing is more about branding “you” as the leader people are looking for and leading with value first.

MLM Attraction Marketing Is Selling YOU And The Benefits Of Working With YOU

So how do you get started in this incredible marketing strategy we call attraction marketing? It’s simple really…

• Stop selling and start leading with value.

• Help people get what they want first.

Most network marketers want a leader who answers their questions, provides a bit of helpline support, and gives words of encouragement. Network marketing is about developing relationships with people. Care about other people’s success as much as your own… and let it be shown in the actions you take.

For example:

Instead of pitching your products or opportunity, turn it around and ask “How you can I bring value into their lives without expecting anything in return?”.

By using and applying attraction marketing principles you can develop new relationships with a large number of people by using tools like e-mail autoresponders and social media sites. These allow you to send your high-value content to your subscribers… potentially thousands of people at once. By building relationships with people you are also building trust… and this developing trust may even lead them to join you in your primary business.

Use A MLM Attraction Marketing System For Success

So where do you get all this value-based attraction marketing content like the bootcamps, videos, and webinars needed to attract your target market?

One option is to create your own content. Every successful marketer does this at some level whether it’s blogging, making videos or just sharing a marketing tip on Facebook. Of course, the real professionals create bootcamps, marketing presentations, training webinars, etc. and this takes a lot of time, energy and know-how… but it’s the best way to go to brand yourself as the leader that other people want to join.

Setup a MLM attraction marketing blog and post valuable content to it regularly. You can also make value-packed videos and upload them to YouTube. Just search Google for “MLM attraction marketing videos” and you’ll get a good idea of how other people are using proven attraction marketing principles to generate leads and sponsor people into their primary MLM business.

The best option if you’re just starting out in MLM is to use a proven MLM attraction marketing system and use the tools and content they provide while you’re learning. This gives you immediate access to complete attraction marketing training, a blogging platform, coaching webinars, and even training courses produced by top MLM income earners that you can then use to turn around and offer to people… as well as the lead capture pages and tools you need to run a successful campaign.

This gives you a huge credibility boost because you’re leading with irresistible value and you seem “safe” in that you’re not pitching your MLM opportunity at every turn.

The more people who feel “safe” and comfortable doing business with you… the more people who WILL do business with you. That’s what MLM attraction marketing is all about.

Use MLM Attraction Marketing And Lead With Value To Succeed

The most important aspect of using MLM attraction marketing to successfully brand yourself, generate MLM leads, and sign up new team members is to be different from the “pack”.

Stop pitching your MLM opportunity and start sharing valuable content that other network marketers will naturally “like”. You might discover that more people respond, leave comments, share your content on social media sites, become leads and ultimately join you in your MLM business!

Do you use MLM attraction marketing principles in your MLM business? Please share your thoughts below!