Subscribers matter more than page views, and everything else here follows from that position. Kevin Smith argues that raw traffic flatters you while a subscriber list is the only thing that keeps coming back, and he gives you the unglamorous fixes: make the option obvious, offer email as well as a feed, and actually ask, at the bottom of every post.
His piece on being interesting is the one to read twice. He complains that advice about attention stays abstract, that nobody can hand you differentiation, and then works out what interesting actually consists of in a way you can apply on Monday.
There is a run on persuasion, including repetition, and a practical guide to writing an article inside twenty minutes for people who have been circling one for a week.
The best post for morale addresses what to do when a piece turns out weaker on the page than it was in your head.
Thirteen posts, all about writing. Read them in any order and you will still write better afterwards.