Clothing designed to defeat facial recognition and camera surveillance sounded like a novelty until drones and wearable cameras arrived, and the post here follows that shift honestly, from amusement to something closer to attention. It is the most interesting thing on the blog and it has nothing to do with marketing.
The blogging craft posts are the practical half. Finding your own voice rather than borrowing one. Five ways to stop treating a business like a hobby, which is uncomfortable and correct. How to build a survey into a post using a free tool, which almost nobody explains.
He is good at noticing where things are heading, including online retailers opening physical shops and a delivery service moving into groceries.
There is a piece about persuasion learned from a small child, funnier and truer than it sounds, and a review of a band led by somebody he knows.
Read the stealth wear post. Then the one about the hobby.