Yellow Fats and Edible Oils – UK – September 2013 Deep Research Report At Researchmoz
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Researchmoz presents this most up-to-date research on”Yellow Fats and Edible Oils – UK – September 2013, Industry size,shares,Research Trends,Growth,Study,Analysis,Forecast”.The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.
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Innovation around yellow fats with added benefits has the potential to add value to the market, with more than a third of consumers agreeing that it is worth paying more for butter/spread with health claims. Butter/spread which is good for bones would appeal to households with children, suggesting the category should take cues from yogurt by emphasising calcium and Vitamin D content.
TABLE OF CONTENT
Introduction
Definition
Industry definitions of yellow fats
Abbreviations
Executive Summary
The market
Figure 1: UK yellow fats and edible oils market, by value, by segment, 2012 and 2013 (est)
The future
Figure 2: Retail value sales and forecast of yellow fats and oils, UK, by value, 2008-18
Market factors
Growth in 25-34s and C2s will support the market
Encouraging consumers to trade up will add value to the market
Companies, brands and innovation
Arla Foods leads the market
Figure 3: Leading manufacturers’ shares in the UK yellow fats market, by value, 2012/13*
NPD focuses on butter
Unilever and Arla Foods dominate adspend
The consumer
More than eight in ten consumers buy spread/butter and oils
Figure 4: Yellow fats bought, by type, July 2013
Figure 5: Edible oils bought, by type, July 2013
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Spreads are used most frequently, with 45% using them daily
Figure 6: Frequency of using butter, spreads, edible oils and solid oils/fats, July 2013
Ease of use is the key driver to consumers
Figure 7: Factors influencing choice of butter/spread, July 2013
Three in five can taste the difference between spreads/butter brands
Figure 8: Attitudes towards butter/spread, July 2013
Health, portion control and flavour are important to consumers in oils
Figure 9: Attitudes towards edible oils, July 2013
What we think
Issues in the Market
How can spread brands cater to consumers’ health concerns?
How can brands add value to the yellow fats market through NPD?
What factors can the market leverage to engage older age groups?
Can origin information help brands to stand out in the market?
Trend Application
Guiding Choice
Sense of the Intense
Futures: Human
Market Drivers
Key points
Reduced and low-fat spreads dominate, but continue to see a decline in consumption
Figure 10: Household purchased quantities of butter, spreads and cooking fat, 1974-2011
Olive oil gains popularity
Prices stabilise for butter, rise for oils and fats
Figure 11: Retail prices index of butter and oil and fats, January 2009-June 2013
Baking trend continues
Figure 12: Frequency of baking at home, June 2013
Demographic changes
Growth in core cohorts set to create opportunities for the market
Figure 13: Trends in the age structure of the UK population, 2008-13 and 2013-18
Stunted growth in ABs potentially dampens premiumisation in the market
Figure 14: Forecast adult population trends, by socio-economic group, 2008-18
Strengths and Weaknesses
Strengths
Weaknesses
Who’s Innovating?
Key points
Margarine and spread NPD grows as oils fall since 2009
Figure 15: NPD in yellow fats and edible oils, by segment, 2008-13
Brands dominate spreads, own-label grows in butter
Figure 16: NPD in yellow fats and edible oils, by product category, by brand vs own-label, 2012
Own-label accounts for almost half of NPD in oil
Figure 17: NPD in edible oils, branded vs own-label, 2008-13
Baking and cooking occasions pose potential for NPD
Figure 18: Top packaging trends in NPD in yellow fats, 2008-13
Cold pressed rapeseed oils offer a higher smoke point, while retaining health benefits
Health remains important to spreads and oils NPD
Figure 19: Health claims in margarines and spreads NPD, 2008-13
Oils also look to health
Sprays offer portion control
Market Size and Forecast
Key points
Butter, spreads and edible oils
Figure 20: UK retail value and volume sales of butter, spreads and edible oils, 2008-18
Figure 21: UK yellow fats and edible oils market, by value, by segment, 2012 and 2013 (est)
Forecast
Figure 22: Retail sales and forecast of yellow fats and oils, UK, by value, 2008-18
Figure 23: Retail sales and forecast of yellow fats and oils, UK, by volume, 2008-18
Methodology
Segment Performance
Key points
Butter dominates the yellow fats market
Figure 24: UK retail value and volume sales of butter*, 2008-18
Figure 25: UK retail value sales of butter, by type, 2008-12
Spreads see a year-on-year decline
Figure 26: UK retail value and volume sales of spreads, 2008-18
Figure 27: UK retail value and volume sales of spreads, by type, 2010-12
Cooking and baking spreads/oils
Figure 28: UK retail value and volume sales of cooking and baking spreads*, 2008-18
Edible oils see slight rise in value and volume sales
Figure 29: UK retail value and volume sales of edible oils, 2008-18
Standard leads the edible oils market, maintaining its almost 50% share
Figure 30: UK retail value and volume sales of edible oils (liquid), by type, 2010-12
Figure 31: Estimated UK retail value sales of edible oils (liquid), by type, 2010-12
Market Share
Key points
Yellow fats
Arla Foods leads by value share, Unilever by volume share
Figure 32: Leading manufacturers’ sales and shares in the UK retail yellow fats market, by value and volume, 2011/12 and 2012/13
Flora sees sales decline but still leads the yellow fats market
Figure 33: Leading brands’ sales and shares in the UK retail yellow fats market, by value and volume, 2011/12 and 2012/13
Lurpak continues to grow thanks to success of spreadable variants
Most brands struggle to grow sales
Oils
Own-label dominates but Crisp ‘n Dry sees sales and share increase in standard cooking oils
Figure 34: Estimated brand sales and shares in the standard cooking oil* market, 2010-12
Napolina takes on Filippo Berio in olive oil
Figure 35: Brand sales and shares in the olive oil market, by value and volume, 2011/12 and 2012/13
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