Latest Survey On Global Premium Messaging Market – A2P SMS Market, P2A SMS Market To 2017
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ResearchMoz.us include new market research report”Premium Messaging Market – A2P SMS Market, P2A SMS Market : Global Analysis, Trends, Size and Forecast (2007 – 2017) ” to its huge collection of research reports.
Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due tincreased competition, which led tconstant decline in voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. The mobile network operators use premium messaging as value added service, which helps increasing their APRU. Customers prefer taccess premium messaging services as they are user friendly; provides value tcustomer and are exciting.
Premium messaging is segmented intPremium SMS (PSMS) and Premium MMS (PMMS) with the former commanding most of the market volume and revenue. There would be a slight shift of revenue concentration from PSMS tPMMS as a result of penetration of camera mobile phones and reducing PMMS prices. Entertainment is the most popular premium SMS services segment, which includes songs, videos and games, ringtones and TV voting. The global premium messaging market volume is expected treach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 t2017.
Scope and overview
The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is tgain detailed market insights in premium messaging segments. The market is analyzed on the basis of growth trends, ongoing developments, market penetration and revenue share.
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Segmentation & Analysis
The report segments and analyzes the “Premium Messaging Market: Global Analysis and Forecast” on the basis of following sub-categories:
Geographic Markets
North America
South America
EMEA
APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market size and growth forecast for each geography and segments.
By Segment
Premium SMS (PSMS)
Premium MMS (PMMS)
By Origin (or Termination)
A2P (Application tPerson)
P2A (Person tApplication)
This section provides in-depth analysis of Premium Messaging market size and growth forecast for each segment and challenges prevailing in the overall market levels and future outlook for all the levels.
By Industry Verticals (at country level)
Entertainment
Media, Advertising and Publications
Retail
Banking, Financial Services and Insurance (BFSI)
Hospitality and Tourism
Shipping and Logistics
Outsourcing & Call Centers
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