Attracting New Customers Using Mobile Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Mobile Marketing

Mobile marketing is a fairly new concept that is beginning to generate a lot of attention. Because this is a new phenomenon, you need to know how to effectively  use it if you want to attract new customers. The following article will provide you with some mobile marketing advice you can utilize for attracting customers through a cell phone.

When sending out your emails you should make sure that they will be mobile-friendly. First of all, you should make sure that the font size is legible enough to be read on a cell phone. The text in the body of ht email should not be any lower than 13px. Second, you should only use one column. Multiple columns hardly ever work out for cell phones. A single column can adapt to different screen sizes.

Third, make sure that the links in your emails are large enough for your mobile users to touch with their finger. Keep in mind that mobile users can’t simply click these links; they must be touched. Finally, try to make use of media queries. Media queries can adjust your font size, change the width and height of blocks of content, and show or hide specific elements specifically for the mobile marketing layout.

Make sure that your emails provide your customers with what they want. Make sure the content is full of relevant information for them. Flashy words and advertisements do not necessarily work if there is no relevant information somewhere in there. Include deals and discounts for the items that your customers are most interested in. Take a look at your competition and see what they are providing their customers. Note the things that are working for them and the things that are not working.  Read my Blog on Viral Mobile Marketing to expand your success!

Mobile Marketing and Text Messaging

Make use of text messaging. Are you aware that the majority of people nowadays use text messages more than they use emails? Do you know that 80% of people worldwide have a cell phone? Finally, do you know that text messages have an 90% open rate? Because of this, communicating with your customers through text message is extremely important. Start building your own list of customers you can communicate using text message, and you will realize a huge benefit. Make sure you keep in mind your target audience when sending your texts. For instance, if you have an older audience, they may not be aware of some of the abbreviations that younger people use in their everyday text messages. Make sure your customers actually understand your texts.

Finally, encourage your mobile users to offer their own reviews of your business using their cell phones. By doing this, you can be aware of what your business is doing right and what it is doing wrong. Therefore, you are more equipped to succeed.

Mobile Marketing Advice

This advice is just a few of the methods you can utilize for attracting customers. The world of mobile marketing is vast, and you should continue to think about new mobile marketing methods you can apply to your brand so that you can increase your audience in mobile marketing.

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