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You’re thinking about creating your own product, such as an ebook. You’ve done your market research to discover what your market is already buying, so you know what your prospects’ want. Now…

You’ve no doubt encountered countless vending machines over your life, so you know how it works. Basically, the person who owns this vending machine puts something into the machine like candy, chips,…

The vast majority of your prospects aren’t all that passionate about your offer. Truth is, they’re kind of lukewarm. They’re interested, but they’re not taking their credit card out. Instead of making…

When you first imagined yourself running your own business, you probably didn’t imagine yourself getting chained to your computer for 18 hours a day. And yet that’s the unpleasant reality that many…

One of the keys to creating a great piece of writing is to start by creating a great outline. And yet many writers completely overlook this step, particularly when they’re writing short…

Your prospects won’t buy from you unless they trust you. Read that again, because fully understanding that deceptively simple sentence is crucial to the bottom line of your business. If you can’t…