She was selling Tupperware and taking down email addresses long before anybody told her it was marketing, and Lisa Devereaux uses that as the argument for a list. She counts up one ordinary weekend in which the hairdresser, the dentist and the shoe shop all took her details for their own reasons, and asks why your business is the one not doing it.
The video posts are the most practical. She names the software she edits with, the tool she uses to shrink a file, the marketplace she buys animation from, and how she titles things so they get found. It reads like somebody showing you their actual setup.
Beyond that the blog is very wide indeed: infographics, cloud computing, crowd funding, banner wording, promoting a legal practice, protecting yourself from identity theft. Some of it is digest material rather than her own experience.
Seventy three posts. Take the list building and video posts first, because those are the ones where she is describing something she has actually done.