A Quick And Easy Guide To Mobile Marketing

Lashawn Haliburton Apr 25, 2013 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.

TIP! There’s plenty of money to be made in mobile marketing. More people than ever are downloading apps and using social networking sites on their smart-phones.

Be sure that the code you use is short and dedicated. The price tag is higher, but this will help to protect your brand. Additionally, it gives you a degree of legal protection.

By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!

You should remember that Internet navigation is a lot harder on a mobile device. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.

Mobile Site

For your mobile site’s landing page, try using A/B testing. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. It is key to choose the page that will be most functional for your mobile visitors.

Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.

TIP! Have maps and directions on your mobile website to make it more mobile friendly. Navigation is one of the most common things that people use mobile devices for.

When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. Your customers can use your QR codes to instantly access special promotions and discounts. With your cellphone the QR codes are easy to use and capture. These codes, once implemented into your mobile marketing, can quickly increase your customer base.

Mobile Marketing

Make certain that your mobile marketing content is visible and function on every platform. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. You will have to find a script that works well on as many different platforms as possible.

TIP! You should be testing your marketing campaign for any defects in functionality before you launch it publicly. Your campaign is not going to go far if your recipients get broken or indecipherable messages.

Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.