How Do Facebook Ads Work
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
How Do Facebook Ads Work
If you are new to Facebook advertising you may be wondering how do Facebook ads work. Placing Facebook ads is a great way to get traffic to your landing page, blog, and even to your brand.
There is a slight difference between placing Facebook ads and placing Google ads. People use Google for research and solving problems. People use Facebook for social purposes, interests, and finding friends. Therefore the way you approach Facebook advertising is different than the way you approach Google advertising.
So instead of targeting keywords to solve problems, you are going to focus on people’s interests and hobbies.
There is also less competition on Facebook than there is on Google.
How Do Facebook Ads Work
In this post I am going to explain how do Facebook ads work
Type of Ads to post on Facebook
- Standard ads
- Sponsored Stories
Important parts of an ad
- Headline
- Image
- Ad
- Link
How do Facebook Ads Work: Sponsored Stories
Sponsored stories is when you promote your Facebook status. This is a great way to engage users and share your interests on Facebook.
How Do Facebook Ads Work: Who to Target
This is perhaps the number one reason why users prefer Facebook ads over Google Adwords. Facebook allows you to target your friends, friends of friends, and people who share the same interest as you.
You can target users based on
- Gender
- Age
- Location
- Occupation
- Interests and hobbies
- Education level
And much more.
How Do Facebook Ads Work
Once you select the criteria, Facebook will deliver your ad to the users who match your preferences. You can choose CPC or CPM.
If you are mainly interested in users clicking through to your site, you should go with Cost Per Click. If you are mainly interested in your ad being seen by as many people as possible, you should go with Cost Per Impressions.
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Lakisha Copeland
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