Create ‘Perfect’ Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.
Is there any such thing as a perfect social media post?
Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?
My recent post, 10 Tips for Better Facebook Status Updates, offered some great ideas for increasing Facebook engagement through crafting better status updates. The folks at MyCleverAgency, a social media consultancy in the U.K., did some research and formulated these 17 guidelines to help you gain the traction you need to jumpstart your social media engagement.
Best Social Media practices for Facebook posts
1. Keep things positive
Being positive breeds engagement and encourages sharing.
2. Provide information
The most appealing updates are ones that offer something, but don’t disclose everything — this increases the likelihood that fans will click.
3. Provide a link
If you’re going to provide a link, use Bit.ly, TInyURL, or another link-shortening service so you can track how many people are clicking through.
4. Include images
Posts with images get the highest amount of engagement on Facebook, so be sure to include one when you can. The perfect size is 800×600.
5. Make your posts mobile-friendly
Use simple imagery that can be easily seen on mobile devices — 70% of your fans read your posts on their phone.
6. Engage with users
Posts aren’t the only activities that grab attention — comments and responses do, too. Engage with people and build relationships through conversation.
7. Be available
Post when the audience is listening, not just when your business is open. This will ensure more user engagement.
Best practices for Twitter posts
1. Call to action
Give a clear call to action so your readers know what you want them to do.
2. Punctuation
Don’t sacrifice grammar because you only have 140 characters.
3. Format
Use questions, facts, and figures to engage your audience and drive retweets.
4. Mentions
Use @ mentions to prompt influencers to engage with you and make sure you respond.
5. Retweet
Retweet relevant content for your audience. Don’t forget to leave 20 characters so people can add content or comments.
Best practices for Pinterest posts
1. No human faces
Images with no human faces are shared 23% more than those with them.
2. Multiple colors
Images with dominant colors — red, dark green, pink — are shared 3x more than images that don’t contain them.
3. Light and color
Images with 50% color saturation are repinned 4x more often than those with 100%, and 10x more than black and white images.
4. Minimal background
Use a compelling background that doesn’t take up more than 40% of your image, otherwise your repins will decrease by 50%.
5. Use red
Red or orange images are repinned twice as often
6. Portrait style
Vertically oriented images perform better than those that are horizontally oriented; the perfect ratios are 2:3 and 4:5.
18 Tips for Optimizing Your Pinterest Images to Improve SEO explains more.
Best practices for Google+ posts
1. Use hashtags
Increase your page’s reach by adding relevant hashtags. Google+ automatically adds hashtags for key/trending topics.
2. Tag brands and people
When brands and people are tagged, they receive notifications from Google+ — this can lead them to engage with your post.
3. Trending topics
Get involved with the “hot topics” to improve visibility and show that your brand is keeping pace with real-time events.
4. Use images
Use full-sized images — 800×600 — to make your posts stand out. Tiny images and thumbnails pale in comparison.
5. Find communities
Find relevant communities and contribute your expertise — your engagement will increase as a result.
To See Original Article–>
I use these tools and many others in my online marketing business…
Want More Abundance in 2013? Decide To Go “ALL IN” and Own What You Sell…
If you want one of the most powerful blogging platforms and Traffic Systems in the industry you have found it!
This is the freedom this industry has allowed me! If you are ready to be free…
This is where you need to be. You are in the right place, right here, right now.
It all starts with belief.
DECIDE to believe.
DECIDE to take action.
Remember it is all about you, your family, your life, your time, your future…….
You were born to win…..
Make the choice to GET ALL IN NOW
Don’t let tomorrow start without you on top of YOUR WORLD…
…make a decision.
Just get in.
Welcome to the “THE REST OF YOUR LIFE”
Twitter~
YouTube~
P.S. If you enjoyed reading this post, make sure you leave a comment below and share this with your friends and followers.
social networking for business,marketing through social media,social media companies,social media strategy,social networking in business,social media for businesses,social networking marketing,social networking tools,social media management,social media and business,business social networking,social media websites,social media management tools,social networking business,business social networks,b2b social media,social media tools,social media in business,social networking and business,social networks for business,social media services,b2b social media marketing,social media monitoring,business social networking sites,social media metrics,social media seo,enterprise social media,social media service,social media software,social networking and marketing,enterprise social networking,social media dashboard,social media managers,social media platforms,social media trends,social media and marketing,social media consultants,social media market,social networking advertising,social media sites,business social network,social media solutions,social media marketing software,social media campaign,social media optimization,social media business plan,social media strategies,business networking sites,social media marketing management,social media networks,social media marketers,social media promotions,successful social media campaigns,social media b2b,social media campaigns,social media marketing campaign,social media branding,advertising through social media,social media optimization services,social media and advertising,social media tracking,enterprise social network,social media marketing solutions,social media networking,social media marketing definition,seo social media,social media promotion,best social media campaigns,social media guide,social media pr,social media applications,social media integration,social media site,social media marketing services,social media analysis,social media workshop,why social media,social media consultant,social media research,social media sites for business,social networking sites business,social media marketing tactics,social media agency,web 2.0 marketing,social media recruitment,social media marketing for restaurants,social media strategist,social media marketing blog,social media recruiting,social network marketing,social media content,social campaigns,social media consulting,social media monitoring software,social business networking,social media packages,social media marketing jobs,social media apps,social media management software,social media monitoring tools