Grief and a Facebook ads tutorial do not usually share a shelf. Keith Claridge writes both and leaves the join showing. He tells you about a stillborn son and about losing his wife's mother suddenly within months of it, then a few posts later explains how to build an ad and what to check before you spend anything on it.
The personal writing carries this blog. A fight with alcohol runs to more than one instalment. Depression gets a blunt title and an equally blunt treatment. A series about being the short overweight kid goes on long enough to arrive somewhere real.
He stays candid about the mechanics of the business he was in as well, including a list of the ordinary reasons somebody signs up and the payment never goes through, which nobody puts in the polished version.
His training posts on traffic and daily blogging are competent and will not surprise anyone who has read a few of them. The reason to be here sits in the other half. Start with the depression post or with the short overweight kid series, and take that one in order.