Words of Wisdom From Tony Rush

karenmarrow Nov 13, 2012 · 2 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

I am a member of simple2advertise to generate leads and make sales for Empower Network. Tony Rush and many other top earners in Empower Network are also members. Tony Rush said this the other day in the Facebook group and I just had to share:

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REMINDER: Traffic does not create sales. Traffic creates LEADS. Effective communication is what creates sales.

Sometimes rookies will say, “Y’know, I tried such-and-such lead source and I didn’t make any sales….so they must not be any good.”

That’s illogical . That’s like someone buying a car and blaming the car dealership because they got lost on a trip to DisneyWorld.

So, here’s the lesson:It doesn’t matter if you’re talking about S2A co-ops…..CPC traffic…..solo ads…..banner ads…..etc:

If you have 1,000 people look at your ad and you get 250 leads from it….the TRAFFIC SOURCE WORKED. That’s all you can ask it to do. How many sales you get from those leads depends entirely on you and how you communicate with your leads.

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This is a great lesson! Just continue to focus on your communication with your leads and providing value. What makes you know, like and trust someone? Think about that and then do it! The better you get at communicating your message and story to others, the more people will want to join you.

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REMINDER: Traffic does not create sales. Traffic creates LEADS. Effective communication is what creates sales.

Sometimes rookies will say, “Y’know, I tried such-and-such lead source and I didn’t make any sales….so they must not be any good.”

That’s illogical . That’s like someone buying a car and blaming the car dealership because they got lost on a trip to DisneyWorld.

So, here’s the lesson:

It doesn’t matter if you’re talking about S2A co-ops…..CPC traffic…..solo ads…..banner ads…..etc:

I hope that’s of value.