The Marketing Basics To Build Your Business… The 3 Simple
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
The most important Marketing basics to build your business is this: You CANNOT market to everybody. Be speaking to a particular audience, only those who want what you offer.
Marketing to everybody is Marketing to nobody. You are in the business of solving problems… and you cannot solve everybody problems!
This is the biggest take-away from today. Why do 95% of online marketers fail? Because they do not know anything about Marketing!
So let’s get this out of the way with a powerful training on Marketing basics. I can promise that at the end of this post, if you’ve been reading carefully and concentrating, you’ll know exactly what to do for your business.
No more feeling of being overwhelmed, not knowing what to do. You’re gonna get laser focus on exploding your business and get more sales than you’ve ever had in your life if you follow these 3 Marketing steps.
Those who master these skills will succeed anywhere they go, no matter what product they offer.
Get my private VIP coaching by registering here.
Just before I keep going on, I want to explain why I am doing this training. I am a marketer in the “old school” sense.
It doesn’t have to be painful although it is for too many entrepreneurs. Share this post so that they can benefit from this coaching before they lost plenty of time and money while they could AVOID it!
Let’s detail the Marketing basics now…
3 simple steps of Marketing Basics (just like on the pic, easy to go over it…)
1) Identify your target market
The first thing that you want to do is to identify your target market. The 2 questions that you want to think about are:
– What problems are you solving?
– Who has this problem?
This is exactly how you identify your target market. You have to know your products and see what problems they solved for you or your entourage.
You might have noticed that some people won’t even buy free things because it does NOT solve their problems! Thus, when I see someone spamming their free offer, I’m just wondering what their target market is.
I want to be crystal clear with you because my goal is that you understand what I mean in this post, and go succeed in whatever market you decide to settle.
My target market right now is internet marketers. I’ve got an amazing 200 + hours of Marketing trainings on how to get traffic, build your list, get a follow up, advertise, using either free/paid strategies or a combination of both.
I knwow for a fact that I felt overwhelmed when I started and did not find the trainings that I needed to grow my business and myself! And every new marketer meet these problems at first…
So this is MY target market. Yours can be different depending on your products! You can jump on my coaching list either way, new marketer or experienced lokoking for additional trainings.
Just like with darts, you get more points if you hit your target so be as precise as you can. My advice to you…
You can be sure that if you’re marketing like an amateur, you’ll get amateur results i.e. nothing!
You have to have an entrepreneur mindset and be ready to launch something successful. Every brand has a Marketing Plan which is the process we explain right here in this post. These Marketing basics are what most people pay thousands of dollars to learn!!!
And you can get this for free! I do really hope that you get this…
2) Create a message to those people
Second big step of our Marketing Basics…
You know everything about your target market & their problems and you believe that you have the solutions to solve these problems. Now, you have to let them know that you actually have the solutions.
You have to create a message for your target market.
So first, you should write out the list of problems your target market has to make it fit with a solution you provide. As an example, if you sell Mac Donalds products, one problem that you solve is the one of young executives who do not have time to eat at a restaurant. For these executives, a fast food meal will be very appealing and this will be, in your message, one of the reasons why they should come to you.
Once you made the list, address these problems by showing in your message how YOU solve these problems and have the solution for them. Present the list of problems that you solve for your target market.
Basically, the list of issues fill the list of what you have…
3) Choose your medium
Where are you going to put this message so that your target market see it? What is your advertising location?
This is what the medium means. Just an example again to illustrate… If you want to market a product for man, you won’t go on women forums, if you’re selling vegie food, you won’t market in fron of a butchery, if you’re marketing to the over 80 years old, you most likely won’t go to Facebook!
I think that you got it….
Thus, the question that many new internet marketers ask: “where is the best place to market?” does not make any sense as you DO have a target market.
All mediums work but very successful people identified that their target market love a particular medium and they focus on it…
Don’t do what everyvbody else is doing. Be clear on what you’re doing and go for it! Do not follow the crowd because they do ot get the results that you want…
Decide to do something and stick to it for once…
You market to nobody if you market to anybody.
It’s very crucial that you get THIS!
The medium part is not difficult because you just have to wonder where your target market read ads, goes, like to do, spends money on,… And just be where your target market is!!!
So make your research…
Summary of the Marketing Basics…
1. Target market
2. Message
3. Medium
That’s the plan! Really easy finally…
The only way to fail is NOT to know who you’re selling too.
How can you ask people for money if you don’t even know who you’re asking money to?
It’s not the knowledge that’s power, it’s the applied knowledge so take these infos, apply it and come back to comment on this post as soon as you meet the success that you deserve. And you can do it, I know you can do it!
You are the most powerful person on this earth as soon as YOU think you are. And believe me my friend, once you let this powerful yourself out, you’ll never be the same again, you’ll inspire thousands and thousands of people all over the world because YOU share your story and vision.
And you can write it now…
Read this post 3 or 4 times if you need to, make sure that you get my VIP coaching list and let’s write history my friend!
I appreciate you and I believe in you…
If you enjoyed this post about the Marketing basics for your success, please like and share!
Have an awesome sunny day!
Juliette Saint-Martin
PS: I feel so good giving away these info! It’s amazing! Unlock the secrets of Marketing that I learned for 2 years and thousands of dollars, make sure that you register on my VIP coaching list.
PPS: I’m thinking about giving a free ebook about marketing to my list. What do you think about this? Let me know in the comments if you want yours!
If you got clear reading this post on Marketing basics, you might want to share and like to feel good helping other people reach their goals, just like you!