Understanding The Rules Of Facebook

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Understanding The Rules Of Facebook

Network marketer? direct sales? MLM’er? whatever the niche you are working in Facebook, with its 900,000,000 visitors online is where it’s at!  If you are not utilising the power of Facebook then you are going nowhere fast!  Seriously! The rules are long and strict – if you want to advertise and not get kicked off, shut down or banned for life then it is vitally important that you not only read extensively those rules, but also implement them absolutely, completely and utterly!

Facebook and Images

Facebook absolutely will not approve any ads that have images that are any of the following:-  political, sexual, shocking, scare tactiacal, horror-based, overtly sexual, focusing heavily on particular body-parts or  Non-existent functionality ie pictures or images of buttons with click here or go here or showing buttons that are actually not clickable.  You will definitely not get your ad approved it you do this!

Avoid using Facebook brand images at all – whether it’s their name, logos or anything related to them.  Facebook sees this as you attempting to delude your customer into believing you have a pre-determined agreement with them and they will close down your ad!

Facebook And Infographics

In case you are not sure what these are – they are basically images (pictures) overlaid with a lot of text.  Facebook will NOT approve these!

Facebook and Accuracy

Everything you write in your ad has to be absolutely transparent, not misleading and must be described accurately whether it’s the offer, the landing page or the subscription you are asking for.  It has to be abundantly clear to the person clicking on it exactly what they are offered and what they are being asked to do and where it leads to in terms of any on-cost!

All claims made in your ad must not be unsubstantiated claims relating to price, performance, results etc.  All claims must be reflected on the landing page that you are sending people to.  And this landing page MUST be within Facebook – ie your Fan or Buysiness page.  Facebook is so likely to disapprove of any ad that takes its visitor outside of Facebook.  Why?  Their ad revenue is inside!!

User Attributes – Understanding what is acceptable relating to the financial status of your readers for eg.  You can offer the best solution for their financial needs but you cannot use words to capture their attention using shcock tactics – eg broke?  Bankrupt? etc.  This Facebook will definitely not accept.

The same applies to ads within the health and wellness industry –  even though we know that there is a huge percentage of the world that is grossly overweight – way beyond what their health will tolerate – you cannot use this in ads.  For example it is not acceptable to use the words – damaged by obesity? but it is acceptable to have a headline that asks the question – are you affected by obesity?  Subtle but important difference as far as Facebook is concerned!

Facebook Demographic Targets

When you are putting together your ad – you are given the option of the demographics that you are targetting.  The ad copy MUST correspond to the likes and interests related to your demographic target audience.  Your offer must relate to what they like.  Following that through – your landing page and/or destination url must also be congruent with the ad.  Congruency is definitely the name of the game here!

Always be careful to check the Web of Trust – Facebook will not approve ads that lead to sites that WoT have designated as abusive.  Do your homework!!

And Finally – Types of Offers That Facebook Deems Acceptable

We have all seen the get rich quick, work from hom, mlm ads that abound within Facebook.  Anything that smacks of get-rich-quick is now being removed systematically and quickly from Fcebook who have definitely upped their game in this respect.  In a nutshell this is an ad that promises the moon for little or no investment.  Well, we all know that has to be a scam! right?

MLM or similar – this is not allowed without fully describing the product, the opportunity, showing complete transparency with an up-front, honest, open ad showing the participation and/or business opportunity.  this area of advertising is heavily policed within Facebook.  Don’t risk being shut down! follow the rules! Be honest and open!

And last but not least – the ‘Like’ button!  What is it for?  Literally that – for people to ‘like’ you, your fan page, your business page, your offer, your post.  NOT for:

Like our page to receive updates OR

click like if you agree!

This is a clear abuse of the like button and Facebook will not tolerate it, anymore than it will tolerate copying and using any of its images, logos etc in any way shape or form!

Here’s To Your Success On Facebook!