An Action Plan For Online Presence

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Action Plan For Online Presence

The first question you ask is – why do I need this?  What is so important that I have an online presence?  What will it achieve for me?  What difference will it make to me as an entrepreneur?

Part 1 – Action Plan For Online Presence – Your Website

These are the priorities for you to begin:

Value of an online presence – cutting through the clutter and connecting with your audience.

WordPress further value of an online presence- creating a beautiful website or blog.

Content – further value of an online presence – how to start pulling your customers in.

Value – This is about creating a powerful value proposition.  Look at your resources – how can you leverage your skills, experience and credibility?

Unaddressed needs – what needs are not being addressed in the marketplace?

Open space – where is there open space that is not crowded with competition?

Look at all these and make your notes and your feelings and your research before going to the next level!

Action Plan For Online Presence – Part 2 – Killer Keyword Research

Research – discover your niche markets

Insights – answer your customers’ questions

Optimisation – increase your website rankings

This is about identifying your most profitable keywords and further creating your online presence.

Seed – (single keyword) what keywords do customers use when searching in your industry?

Long tail – (more than one word) – What keywords do customers use to search for your products?

Competitive – What keyword phrases are your top competitors using? (Learn to put your long tail or seed into ” ” in Google to show you your competition).  More info on keyword research

An Action Plan For Online Presence – Part 3 – Your Target Audience

Audience – Be first in your prospects’ mind

Message – engage your audience

Visibility – get in front of your target market

Define your target audience.  Spend time on this – describe and design your avatar.  Who are you trying to reach – who do you related to – who is looking for your products?

Profile – what is the sex, age, income and lifestyle of your best buyer?

Passions – what is your target audience personally passionate about?

Products – what related products and services do they purchase?

An Action Plan For Online Presence – Intermediate Steps

Once you have worked through all the previous steps – then we move onto the next level:

1.  WordPress Blog/Website – you have installed the WordPress software.

Your domain – what short memorable name will you select for your website?

Themes – which of the WordPress themes works best for your niche, industry and/or business?

Plugins – Which WP plugins will help optimise your site for search and social?

Action Plan For Online Presence – Google Insights

How to answer your customers questions.

Discover what your customers are searching for – use Google insights to drill down to country and trends.

Insights – which keywords are popular and trending.  Where is the demand?

Queries – what are the top queries people type in the Google search bar?

Related – which keywords are related.  What are some common associations?

Action Plan For Online Presence – Message To Market

Engage Your Audience!

Craft your message to market :

Outcome – what is the end result your customer wants from your product?

Belief – what do they need to believe in order to make a purchase decision?

Action – what action steps do you want them to take in the sales cycle?

An Action Plan For Online Presence – Homework!

Undertaking all the above is certainly enough information and work for the first and second steps.  Next will come the final, advanced steps – which will make sense to you once you have undertaken and achieved the ones above!

If you have comments on them or questions – let me know in the comments box!

Feeling Your Way To Success!