Olympic athletes were called fat in print and a gymnast's hair became a national argument, and both got a post from somebody genuinely irritated by it. That thread, about how women's bodies get discussed in public, is the strongest work in the collection and it runs across several pieces.
Harder subjects sit alongside and get handled without flinching: sexual violence inside prisons, and what a documentary on bottled water uncovered once it followed the supply chain. Another post covers genetically modified food and the labelling measure that would have forced it to be declared.
The marketing posts offer generic advice about email, blogging and web promotion, written to a formula, and they add nothing you could not find anywhere else.
Lighter items include optical illusion dresses, an argument over which action star was toughest, and a set of bathroom designs for a house he had not yet built.
Seventeen posts. Come for the media criticism and skip the marketing altogether.