What Is The Easiest Way To Choose The Right Keywords?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
What Is The Easiest Way To Choose The Right Keywords?
What Is The Easiest Way To Choose The Right Keywords?
Choosing Keywords That Bring the Best Results
Listen closely…..
It’s absolutely imperative that you make wise choices in the area of keywords.
Many people simply look at statistics.
Others go strictly on the most highly searched keywords from one particular search engine.
Still others do no research at all and just guess.
While the first two can work in combination with one another, they still don’t offer a complete solution
I have gathered a few tips on how to choose effective keywords that bring results.
I’d like to share that information with you so you can improve both your copy and your search engine positioning.
Narrow Focus
Choose keywords that have a narrow focus.
The most common mistake I’ve seen when selecting keywords is choosing those that are too broad.
Applicable to the Page
Another common area where people stray is in being determined to use key phrases that simply don’t apply to the page.
Just because a key phrase gives you the opportunity to be highly ranked doesn’t mean you should use it if it doesn’t apply to your site.
More Traffic or Better Traffic?
I see the battle between lots of traffic vs. more targeted traffic just about every day.
Most marketers are generally programmed by Web hype to believe you need as much traffic as you can get regardless of where it comes from.
I, and a few others, on the other hand, believe you need traffic that will actually stick around once they reach your site.
Let me ask you this…..
Why have tons of people coming to your site if they will just leave after three seconds because they didn’t find what they were looking for?
It’s better to have fewer people – more targeted prospects – who are more likely to buy.
By targeting your key phrases so they are as accurate and focused as possible, you will gain the attention of customers who are specifically searching for what you have to offer.
While your unique visitor or page view count may go down, your bank account balance will likely go up!
Keyword research and selection isn’t hard once you discover a few little-known tips.
If you enjoyed this post and have found tons of value, please click on the “like” button and share…..thank you!
SHARING IS CARING!
To Your Success,
Joan Harrington
*(Editors Note: Get Karon’s popular (and free!) ebook “Demystifying Keyword Research” today for an insider’s look at find the best key phrases for your site. http://www.copywritingcourse.com/keywordreport.html )