Marketers on social platforms behave like a starving tiger loose among rabbits, pouncing on the first contact and throwing links at it. Joan Harrington names that behaviour, explains where it comes from, which is the fear that somebody else will reach the prospect first, and then shows what to do instead.
Content is her actual subject. How long a post should be. Where ideas come from when you have none left. What makes something worth sharing rather than merely worth publishing. How to keep producing after the enthusiasm that started you has gone.
She is good on the awkward material too. Four myths about doing what you love get taken apart, including the one that says the money follows automatically, and she writes about procrastination as a mechanism rather than as a moral failing.
There are posts about mindset and getting your nerve back, and they are franker than the genre usually manages.
If you have run out of things to write about, start with the content ideas posts. If you have run out of nerve, start with the others.