Motivation gets a theory here rather than a slogan, which is unusual in this company. The argument borrows from neuro-linguistic programming and splits people into those who move toward a reward and those who move away from trouble, then points out that knowing which one you are changes what you should be saying to yourself.
The voice is chaotic, informal and bilingual, switching into Spanish mid-run without warning, and the Spanish posts on online marketing are as substantial as the English ones.
He is direct about failure. There is a post on why network marketing frustrates people, another on the three mistakes that trigger rejection during a cold call, and one on how a dream dies the moment somebody rolls their eyes at it.
Sales letters get real attention, on the grounds that a better writer is simply a better seller.
The formatting will test your patience and the thinking will repay it. Start with the motivation theory post, then take whichever language you read more easily.