What are the best email open times?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Best Email Open Times is key to getting the best results.
More emails are opened during the day rather than at night time. If your struggling to get those emails clicked open, by far changing the time frame that your currently sending your emails out will change your percentage of opens.
Timing would have to be one of the most key factors to keep an eye on. To continue getting the best results your going to find that people open their emails within 1 hour after receiving them in the inbox. Anything after that you miss cause there are tons more emails from others going into their inbox.
Research shows that the best email open times are between the times of 8 a.m – 10 a.m and it also shows early afternoon 3 p.m.- 4 p.m. with up to 6.8% average open rates and CTR.
For best email open times get it right and use your autoresponder to schedule your emails to hit the inbox no later than 1 hour before the actual open times. This way it won’t get jammed amongst the clutter of emails and will get more noticed.
Many of us email to global lists so make sure you use solutions that optimize delivery times in different time zones, such as Eastern Time schedules for those that deal predominantly with usa time zones as I do.
Research shows that more emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates.
It is handy to also point out that to get the best email open times right is about understanding more than knowing when people open their emails. The research also points out that the time zone difference is significant along with understanding more of your subscribers in your list daily routines and obviously the practices of other marketers.
Email opens by time of day-
So therefore I would say stick to more emailing after 12pm in their respective timezones, and the most active hours are 2-5pm with getting into their inbox 1 hour earlier.
Besting email open times include 3 Tips of the day:
- More links lead to more clicks. Placing a particular link in your content more than once may increase the number of clicks for that link.
- A bit of advice for email subject lines? Your subject line should purely describe the subject of your email. Sound good yip that’s about it.
- When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.
I’m sure that will help the many who are focused on bettering their email campaigns. In the meantime do subscribe to my latest blog post updates and leave your thoughts below in the comment box and I will reply asap.
Love & Light
~Maria Eves~
P.S. Something big is coming and if your into blogging stay updated with me over in facebook cause it will definately change the way we all use the internet.
best email open times