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On your opt-in form on your website, give details about what you will send to subscribers and how often you will send it. Let them know exactly the types of emails they…

Avoid using too many images in your emails. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain…

Don’t just use subscription information to target your emails; put it to work in making the service you offer your customers more convenient, too. When one of your customers clicks on a…

Give your readers the ability to share the content of your email easily, including through social media. Customers can share your information with their friends this way and you will be able…

To make sure you have covered everything in your email marketing plan, use multi-part messages. You must offer a text version of any HTML email you send, allowing any email reader to…