Tips For Successful Holiday Mobile Marketing Campaigns

healthwealthlove Oct 23, 2012 · 8 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Tap into a huge and varied audience for your business with mobile marketing. Most people have some type of mobile device these days.

TIP! Try A/B testing with your mobile landing page. Make sure you run as many tests in a variety of ways that you can.

Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Take into account the longevity of the campaign in addition to the sales numbers. When you get the first one on the right track, you will be ready to start your next venture.

TIP! Avoid sending texts early in the day or too late at night. You’ll risk annoying customers with this practice, even people who already like your products or services.

Become very knowledgeable about the customers you are trying to reach. Know what your target audience responds to before you start designing a mobile marketing plan. Do they use their cellphones more than their computers? What kind of smartphone do they use? Find out as much as you can so you can make a better connection with your audience.

TIP! When creating a mobile app, make it work for you as a part of your mobile marketing strategy. Load it with plenty of valuable information that your customers will find interesting.

Location can play a huge role in a great mobile marketing campaign. Your mobile customers can use their phones to quickly locate your store. This allows new options that are not available anywhere else. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.

By closely monitoring your competitors, you can become more informed about the business environment. It is important that you are different than competitors.

TIP! Think about creating an app for a phone. This will encourage customers to check in with your app regularly to look for promotions and specials.

As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

TIP! Do what your customers want you to do. You should understand what your customers need and use that premise as your basic mobile marketing advertisement.

To build a successful mobile marketing campaign, do a usability test before releasing the campaign. The purpose of a particular campaign will be ineffective if you use messages that don’t work. First, send it to your coworkers to see what they think.

TIP! Do not send emails out too often. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month.

Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. You can use direct mail that lets them know there’s about to be a sale, for example. Send the email at least a week in advance, followed by text reminders just prior to the sale.

TIP! Make the time to fully test your content. This will ensure your customers are able to properly view and use the content you make available to them.

Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a site that looks good and works well on mobile devices can be a challenge. Consider hiring outside qualified developers to ensure this goes smoothly.

TIP! Implement dedicated short code into your mobile marketing program. It will cost more but go a long way in securing your brand.

To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. This will ensure that your viewers will not get annoyed by your messages.

Computer Users

TIP! To be a good mobile marketer, you need to take small steps up the mobile ladder. Take this same approach.

It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.

TIP! Include maps on your site for your local customers that are easily seen with various mobile devices. Such maps let people easily find nearby businesses like yours when they need it.

When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.

TIP! The best place to begin is by creating a database. You need more than just cell phone numbers in the mobile marketing database.

Be sure to establish a presence on social networking sites. If you want your business to be more accessible, then this is necessary. Keep your business focused on the basics at first and branch out from there. Use Foursquare and Facebook as a bare minimum for advertisement of your business.

TIP! There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys.

Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Find out what users want and do your best to deliver. Find out what the competition is doing, and figure out if what they do is something that can work for you.

Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you could pay a tester.

TIP! When sending out a mobile marketing message, include a promotional code. A discount offer or coupon will encourage people to visit your site and see what you have available.

Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This is a great way to ensure that the campaign that is going out is something that the recipient actually wants to read.

TIP! Be consistent when promoting your mobile strategy’s call to action. Give your mobile call exposure through social media, a website and even inside your physical retail store.

Mobile marketing can bring in profits very quickly. More and more people get a smartphone every day and are doing more on those phones. These are both great new areas that you can expand your marketing strategies into. You can increase your audience by marketing on these social media sites.

TIP! Make sure you thoroughly test your mobile website, exactly as you would your regular website. Try viewing from various browsers, and don’t forget to test the display of advertisements on your pages.

Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. You stand to lose potential customers if they cannot comprehend your advertisement.

Search Engine Optimization

TIP! Optimize your mobile marketing campaign to work on any platform. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry.

If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.

TIP! Make yourself pertinent. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake.

Many people access social networks on their mobiles: take advantage of this to promote your products. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. People will respond and share the potential savings – as well as exposure to your company – with their friends.

TIP! In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. It takes mobile users much longer to fill out forms than with a keyboard, so make sure not to require too much information input.

As more and more people own mobile devices, the demand for mobile marketing will increase. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. Just go for it!

JOE GALAXY

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