Using Facebook for Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Using Facebook for marketing is essential for growth since social media marketing as a whole has had a surge of popularity. Using Facebook for marketing gives you the opportunity to advertise your website, letting many people know about your products and services in record time. Using Facebook for marketing will help build your own brand and be seen as an expert in your niche.

Using Facebook for marketing gives you access to millions of possible customers with one post. It works like this: one person who has a Facebook account can have an average of over 130 ‘friends’ or followers. So if one person likes what you are offering and posts this information on their Facebook account you then have the potential of having over 130 people coming to check you out. Some of those people will like what they see and post information on their accounts so that all of their friends can visit your site and so on.

Using Facebook for marketing works like word of mouth advertising and can spread like wildfire.

Using Facebook for marketing to successfully advertise your business you will want to create an account that is strictly used for your business.  Facebook gives you step-by-step instructions on how to set up an account, options on what category you want your business to be under and how to use pages to create an online social media presence that will appeal to your target audience.

When using Facebook for marketing to brand yourself use a company logo or product image when building your profile. Also when using Facebook for marketing give a summary of what your business is all about, company mission and other information you think your audience will want to know about.

Using Facebook for Marketing – the Facebook Wall

When using Facebook for marketing you will have a Facebook Wall where you post updates, comments, add images, videos and other media so your audience can read them and leave comments.

When using Facebook for marketing your audience connects to your Wall by clicking on the “like” button. They get your updates, comments and other audience comments on their Wall every time you change your status, add a picture or post on your wall. Also, when a viewer clicks your “like” button it sends a link to all their Facebook friends!

Using Facebook for Marketing  – Facebook Tools and Options

When using Facebook for marketing use the many tools and options Facebook offers, This will make bringing traffic to your Wall easier and faster increasing your client base.

For instance, the “like” button

• Can be used to tailor your media traffic.
• You can use the data it collects to revise your ads.
• You can put a “like” button on your website. People can instantly share your website to their Facebook friends.
• You can add the “like” button to each post so that more will click.

Another option Facebook offers when using Facebook for marketing is adding graphic tags to pictures. Pictures taken from your website attract interest and encourage viewers to visit your website.

When using Facebook for marketing use the option to allow the faces of a responder to be shown beside their comments. People tend to agree with people they know and seeing their face ups this tendency. Even seeing a stranger’s face will build confidence and make the reader want to know what is happening over at your site so they click on the “like” button to satisfy their curiosity.

When using Facebook for marketing you will want to use the statistics and demographics page called Insight. When using Facebook for marketing check it out often and learn from what the stats reveal. Another great use for Insights when using Facebook for marketing is  to go to the administrative console where you can send broadcast-style emails to all your fans, or target them based on demographics, such as age, gender and location.

There are literally hundreds of social media sites on the internet and more being added every day. When using Facebook for marketing you will get the experience to go on to others.

You can promote your business successfully using Facebook for marketing.