[VIDEO OVERVIEW] 3 Must Have Tools For Online Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

3 Must Have Tools For Online Marketing

As mentioned in the video, when marketing online you’ll need 3 tools to get started.

The 3 MUST HAVE TOOLS:

Why do you need a blog?

A Blog is perfect to provide relevant content and create authority in your market.  If you’re providing regular education, insights, exposing your vision and training for your target audience, a blog is the simplest way to do this.

You can create a blog in 2 ways.  Free or Paid.

Free services like wordpress.com and weebly are fine for basic ‘hobby’ blogging.  But when you’re providing a service or selling a product, you will need a self-hosted service.

Your options are quite simple.  Wordpress.org is the self-hosted side of wordpress, where you’ll need to buy hosting, a domain name and manage the design, themes and all that jazz.

Using a service like the Viral Blogging System, you get a ready-to-use blog.  All you need to do is login, go through the set up and then you’re ready to go.

Why do you need a capture page?

A Capture page is used to collect the contact information of your new prospects.  This way you are growing a list of interested prospects who have raised their hand and told you they want more information.

I personally use a service called LeadPages for very simple, point and click capture pages.

In fact, LeadPages integrates with your autoresponder, so all you need to do is go through the set up process once and you’re ready to start capturing leads!

Why do you need an autoresponder?

Your Autoresponder is the communication tool that will hold your prospects contact information, and allow you to send emails to them on an automated basis, or manually.

I recommend GetResponse as it’s easy to use, and you can get a free trial by clicking here.

Putting It All Together

When starting online, you will need all 3 of these if you plan on generating authority, gathering leads and communicating directly with them.

You’ll find a lot of people trying to sell you tools for this and that, and if I’m completely up front with you, most ‘tools’ aren’t required unless you’re doing very technical marketing.

There are some useful tools, like social media syndication and things like that, however for the purpose of building an email list, communicating and building authority and INFLUENCE with your market, a blog, capture page and autoresponder is what you should start with.

We personally use the Viral Blogging System, LeadPages and GetResponse.

When you secure your blog, capture pages and autoresponder, you’ll get a confirmation email from me, and we will arrange a one-on-one strategy session!

If you found this video and article useful, please leave a comment, click the ‘like’ button and share it with your facebook friends!

To your success!
Darren Hanser