Forget Bad Video Marketing For The Rest Of Your Life!

Robert Kocuvan Jul 14, 2013 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Lots of businesses have added video marketing to their advertising repertoire. Customers enjoy watching videos and you can quickly speak with them by utilizing them. If you want to get rolling when it comes to video marketing, make sure to heed the advice that follows.

If you’re going to make a marketing video, keep it short and to the point. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

SHORT VIDEO: Empower Event Get Money – Chicago

Short video is the future of the Video Marketing

Producing your video is important, but more work lies ahead! You have to also promote your videos. When you market your videos right, you’ll get ten times the attention and click-throughs. Good content is only useful it people know it exists.

Keep your messages clear in your videos. It can be easy to go off topic if you are not prepared. Create an outline for every video and try to stick to it as you film. Being focused is going to help you have video marketing success.

If your customers are having issues with one of your products, do a tutorial. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.

TUTORIAL VIDEO: GOPRO HERO 3 WILL NOT TURN ON

Do a tutorial videos of your products

Get your employees and coworkers involved in your video marketing efforts. The person in front of the camera should be pleasant, happy and comfortable. Having a variety of people in your videos can make them more interesting.

If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. Furthermore, if you plan on giving a public speech, you are going to want someone to record you.

EVENT VIDEO: GET MONEY CHICAGO

Bring a video camera (or iPhone:-)) to Events

If you are making a video, you should ask your audience to do something. This is known as the “call to action” in online marketing lingo. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. The key to success is to make these actions easy for your viewers.

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Keep content fresh so that viewers return frequently. Do not expect viewers to watch your videos and subscribe to your campaign if your content is not interesting enough. You want people to wait on your next move with anticipation. Intriguing content attracts more viewers.

INTRIGUING VIDEO: FROM COCKPIT

This video was recorded when Sabina and I first flew a plane

If the same questions keep coming up from your customers, address these questions with a video. Many business owners add a page dedicated to frequently asked questions. Consider implementing videos into your FAQ page. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.

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