Content and Lead Generation Ideas

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Content and Lead Generation Idea’s

I’ve talked anout the Ripple Effect and about how important content is in lead generation. Blog articles, calls to action, landing pages, e-books and other offers are no longer a choice. They are necessary if you want to increase your online presence and grow your business. Coming up with content ideas for your inbound marketing strategy can be the biggest problem.

Content and lead generation ideas are hard to come by, especially when you are working to come up with new stuff every day. The first thing you need to remember is that the best content is the content that people want. If there are questions that continuously come up from all of your customers, offer something that answers those questions. This can be done with a blog post, an e-book, a list, whatever the best way to get the answers across. Answering the questions your customers want always makes for good content. 

You should also focus on what you are best at and the problems people have. You want to make offers that will entice people to click on the call to action and convert into a lead. You can’t do this with something lame. Show people what you are good at and how you can help them. Give them tips and tricks that they would pay for, but all you are asking for is information.

If you are a company that provides a service, showing your customers how you go about that service is great for lead generation content. Not only can you show your visitors how you do it, you can help them do some things on their own. Lets say you own a carpet cleaning business, showing customers how to get a stain out of their carpet using only what they would have at home is something people would want to know. I guarantee visitors would give up information to see how to do that. The best part is you know those people have dirty carpets! If you can make an offer that helps people do something on their own and still ties in your product or service you are on to something.  

The main thing you need to understand when creating content to generate leads is that it should be something your customers want. It should help them. It should be something that you would want yourself if you weren’t in this industry. Do that and you won’t have any problems with content and lead generation ideas. 

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